Ap Dhillon's new song, 'With You,' is making waves, but have you ever wondered how these songs
become so popular?
Let's break it down using 'With You' as an example
Behind the scenes, a team of professionals, like the PR folks, producer, and record label, spend a lot of money on social media ads.
They also team up with famous lifestyle and music creators who get paid to make cool videos with the song
When these popular creators start using the song, smaller creators and everyday people jump on the trend, making their own videos with it.
This is because when you hear a song a few times, you start to like it more it's a science thing called the -
"MERE-EXPOSURE EFFECT
Apps like Instagram notice all the buzz and put the song on their trending lists. This makes even more people create videos with the song.
The song's numbers keep growing, like 377K, 253K, and a huge 4.2M.
So, that's how songs like 'With You' become super popular - they follow a proven method that's worked for many hits before it.
MOST