Instagram Reveals The Top Gen Z Trends For 2024

In 2024, Gen Z is focusing on sustainable fashion goals. They are more willing to buy less new clothes, repeat outfits, and shop locally

33% of Gen Z is looking to get more creative with how they dress

In 2024, Gen Z wants to use social media mostly to stay in touch with friends & family

Staying healthy, exploring a career path, and travelling are Gen Z's top 3 priorities for 2024

28% of Gen Zs make the first move by exchanging Instagram handles rather than phone numbers

Gen Z is interested in trying trending foods, with 45% interested in vegan products, and 42% interested in trying plant based meat

The top era that defines Gen Z in 2024 is 'self improvement era', followed by 'lucky era' and 'unapologetically myself era'

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