Reliance Retail (RRL)’s flagship e-commerce business JioMart has signed former India captain Mahendra Singh Dhoni as brand ambassador. JioMart will launch a Dhoni ad campaign on October 8.
CEO Sandeep Varaganti stated, “MS Dhoni’s personality represents trust, reliability, and assurance, just like JioMart, making him the perfect brand ambassador.”
Our new commercial celebrates life and all its precious moments with loved ones, including ‘shopping’. Our sales are 60% from non-metro regions, a sign of gradual progress and proof of our efforts to democratize digital shopping “said.
Reliance Retail’s 2020 e-tailer JioMart. JioMart’s seller base grew 56% quarter-over-quarter, Reliance Retail reported in Q4. JioMart had its greatest quarter with strong category growth and operational improvements, according to Reliance Retail.
SPOTLIGHT
The platform added 34% consecutively across categories to expand its library.
Dhoni added, “I strongly identify and echo with the values that JioMart stands for, being a homegrown e-commerce brand, they are driven by a purpose to support the digital retail revolution in India.”
JioMart’s JioUtsav campaign celebrates India’s unique culture, people, and festivals. I’m pleased to join JioMart and help millions of Indians shop “said.
JioMart sold products across categories last year. JioMart has added Reliance-owned brands including Urban Ladder, Reliance Trends, Reliance Jewels, and Hamleys to its assortment of electronics, fashion, beauty, and home décor.
Conclusion:-
Former India captain Mahendra Singh Dhoni is JioMart’s new brand ambassador. JioMart will launch a Dhoni ad campaign on October 8. JioMart, launched in 2020, saw a 56% seller rise and a 34% catalogue increase in Q4. JioMart, the company’s e-tail subsidiary, added 34% more sellers across categories. Dhoni, who supports JioMart’s ideals, is pleased to join the platform and help India’s digital retail revolution. Reliance-owned businesses Urban Ladder, Reliance Trends, Reliance Jewels, and Hamleys have also joined the company to broaden its product line.
