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Monday, December 23, 2024

Salesforce cuts 700 jobs as GenAI threatens employment worldwide

Salesforce is cutting 700 jobs, 25% of its workforce, after reducing 10% in 2023. The global trend of generative AI is threatening millions of employment.

Salesforce, a big enterprise software giant, is laying off 700 workers, or 1% of its 70,000 employees. This comes a year after the corporation eliminated 10%, or 8,000 people, to meet investor pressure to cut costs.

Global economic problems forced Salesforce to lay off 10% of its staff, affecting 7,000 individuals, in January 2023. The layoff announcement was given over a two-hour call all-hands conference.

Marc Benioff, CEO, claimed the call was bad in February. He said “hard to have a call like that” and “we paid a price”.

Salesforce joins TikTok, Google, YouTube, Amazon, Unity, and Discord in cutting jobs in 2024. Google has cut roughly 1,000 employees, including hardware and engineering staff. YouTube may slash 100 creator management and operations jobs.

Over 7,500 employees from 46 IT and internet companies, including startups, were laid off in the first two weeks of the year. This trend is tied to GenAI, which threatens millions of tech jobs.

In 2022 and 2023, tech businesses laid off about 425,000 workers worldwide, including over 36,000 in India.

Conclusion

Salesforce is laying off 700 workers, 25% of its workforce, after slashing 10% in 2023. Similar moves were made by TikTok, Google, YouTube, Amazon, Unity, and Discord in 2024. A wider IT industry trend saw over 7,500 employees from 46 IT and tech organizations laid off in the first two weeks of 2024. Generative AI could cause IT companies to lay off around 425,000 workers worldwide in 2022 and 2023.

Nitin Gohil
Nitin Gohil
A Mumbai-based tech professional with a passion for writing about his field: through his columns and blogs, he loves exploring and sharing insights on the latest trends, innovations, and challenges in technology, designing and integrating marketing communication strategies, client management, and analytics. His favourite quote is, "Let's dive into the fascinating world of tech together."

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