The stunning model and Udaariyan TV series actress, Isha Malviya stole all spotlight when she walked down the ramp in an ethereal Rajasthani Rajput Poshak at Jaipur Couture Fashion Week 2024.
The traditional Rajput Poshak garnered renewed attention and admiration in the Jaipur Couture Fashion Week 2024, thanks to Big Boss fame and Indian model and actress, Isha Malviya who adorned it with unparalleled grace and style.
Let’s decode the resurgence of Rajputi Poshak attire and how it has become a symbol of sophistication and cultural heritage in contemporary fashion trends because of Insta-Influencers and Bollywood films.
The Rich Heritage of Rajputi Poshak:
The Poshka is distinct and Indigenous to Rajasthan. Rajput women either wear it in a simple Gotta patti design in everyday life or the heavy version (Zari, Kundan & Zardosi) on the festivities- Teej, Gangor, and like. Comprising layers of vibrant fabrics, texture and shades, intricate embroidery, and exquisite jewellery, this lively and beautiful dress usually consists of four garments-
- Kanchli (inner-wear with sleeves),
- Waist-length Kurta (a sleeveless blouse),
- Ghagra (Pleated Skirt) and
- Odhni (long flowing veil).
The look is complete only with accessories and Rajputi jewellery like the Rakhdi (headpiece), Bajuband (armlets), heavy necklaces, etc. The ethnic attire looks astonishingly beautiful and reflects the opulence and grandeur associated with Rajput tradition and nobility.
Bollywood Trendsetting Designs:
In a world where fashion trends come and go, royalty-inspired attire stands as a beacon of timeless elegance and regal allure. Whether worn by royal families in Rajasthan or by modern fashionistas on international runways, the Rajput Poshak always captivate hearts and inspires a sense of pride in our cultural heritage.
The allure of Rajputi Poshak has not escaped the gaze of Bollywood’s actresses and top designers, who have embraced this regal attire to add to wedding wardrobes. The iconic costumes worn by Deepika Padukone’s red Rajputana brocade and gota patti lehenga from the song ‘Ghoomar’ in Padmavat is a rage among would-be brides till today. Again, Sonam Kapoor’s modern sparkles on the skirt of the lehenga with silver gota patti on the dupatta, in the Film Prem Ratan Dhan Payo trended to be a perfect pick for light ceremonies like sangeet. Aishwarya’s yellow Rajput ghagra choli from ‘Jodhaa Akbar can inspire many to wear it on haldi functions.
Final words:
As more designers and fashion enthusiasts embrace traditional attire with a contemporary twist, there’s a renewed appreciation for the craftsmanship, stories, and symbolism embedded in these timeless ensembles.
