John Abraham’s recent project The Diplomat has witnessed renewed popularity with its OTT release, giving the film a second life and a wider reach. The shift to digital viewing has become a dominant trend, with many big names embracing the format. However, despite the success of his film online, John isn’t eager to follow the crowd into the world of web series production—at least, not yet.
In an interview, John elaborated on why he’s hesitant to dive into long-form digital storytelling. “To do OTT, you need a very big office setup. You need a lot of people working towards something, where you don’t even own the IP of. You make a commission from the series and that goes into your overheads. Anybody who’s doing OTT today, they’ll tell you absolutely the same thing. So, I don’t see sense in breaking sweat on doing these series,” he said, offering a pragmatic view of the business behind the content.
While he hasn’t ruled out the idea entirely, John Abraham clarified that any future involvement in OTT would have to come from a place of creative conviction rather than commercial calculation. “I would love to because I want to tell that story, not because I want to make a business model out of it. So, that’s one reason why I’m not doing this as a producer yet,” he added, suggesting that passion, not pressure, will determine his next move in the digital space.
