Housefull 5 is off to a fantastic start at the ticket booth and will be shown on the big screens on June 6. With ₹23 crores on its first day of release, the comedy has earned the third-highest opening of the year despite its poor reviews. However, several viewers experienced confusion when purchasing tickets for the ensemble film starring Akshay Kumar. The film’s creators initially released two versions of Housefull 5, allowing viewers to select one when buying tickets. The difference between the flicks baffled many social media users.
How do Housefull A and Housefull B differ?
The producers of Housefull 5 have chosen a multi-ending model for the comedy as a novel distribution strategy. Producer Sajid Nadiadwala discussed the same topic during the trailer’s premiere: “With Housefull 5, we wanted to take a bold creative swing that hasn’t been done before internationally for any thriller film. The idea of having multiple endings, multiple experiences, has been with me for 30 years. Since I wanted to make Housefull 5 a thriller comedy, there couldn’t have been a better way to execute my idea of having multiple endings than this.”
The audience is presented with two options when purchasing tickets for Housefull 5: Housefull 5A and Housefull 5B. The producer shared, “Both versions will have different killers. It’s called Housefull 5 and Housefull 5A. If the killer is X in Housefull 5, the killer would be Y in Housefull 5A. The idea is to evoke repeat watch from the audience, as the last 20 minutes will be an altogether fresh experience, with different tides in comedy.” For the unversed, Housefull 5 is a whodunit murder mystery, and the climax reveals the ‘killer.’
According to trade experts, the two-version release technique may benefit filmmakers by forcing viewers to make two trips to the theater to discover who the mystery killer is in both versions. Furthermore, the format will help generate hype by boosting discussion about the movie.
