Sharvari, a Bollywood newcomer, will take on a new role—this time, in the spotlight for beauty rather than on TV. Sharvari, well-known for her effortless charisma, cutting-edge fashion, and increasing appeal to a youthful audience, has emerged as the spokesperson for a generation that believes beauty transcends appearances.
Sharvari, Nykaa’s newest brand icon, embodies a change in the modern definition of beauty: self-assured, genuine, and intensely personal. For her, the collaboration represents a continuation of her affinity with beauty rather than merely a marketing drive.
Expressing her excitement about joining Nykaa, Sharvari said, “I am delighted to come onboard as the Brand Icon for Nykaa. For me, Nykaa has always been a go-to platform because it brings together my favourite brands across countries under one roof and at my fingertips. So being part of the family feels like a natural extension of my beauty journey, and I’m excited to share my experiences with others. For me, beauty is about self-expression and empowerment, and I’m proud to be part of a brand that champions those values.”
Her increasing influence also assumes a more significant role. To influence the direction of Indian beauty, Sharvari will also serve on the Nykaa Best in Beauty (NBIB) Awards 2025 panel. She will collaborate with tastemakers and industry experts to showcase innovative products.
Anchit Nayar, Executive Director and CEO of Nykaa Beauty, said, “Sharvari’s authenticity and growing influence make her a powerful voice for the modern Nykaa consumer – someone who seeks meaning, inspiration, and individuality in their beauty journey. At Nykaa, we are constantly evolving with our audience, and Sharvari mirrors this evolution. She doesn’t just endorse beauty, she lives it in a way that is honest and expressive. We are proud to welcome her into the Nykaa family as we continue to lead with purpose and connect more deeply with the youth of India.”
Sharvari’s presence will infuse every frame with new vitality, whether she is fronting campaigns, participating in iconic events like Nykaa’s Hot Pink Sale or Nykaaland, or sharing her routines and rituals through Nykaa Play.
