The Joy Awards 2026 in Riyadh sparkled brighter the moment Shah Rukh Khan walked onto the lavender carpet. While many expected the Bollywood superstar to arrive in a classic tuxedo, he surprised everyone by choosing a sleek, all-black outfit that was minimal, stylish and effortlessly cool. But what truly caught the world’s attention was not just his look—it was the watch on his wrist.
As pictures and videos from the grand evening flooded social media, fashion lovers and watch enthusiasts quickly zoomed in on Khan’s timepiece. The actor was wearing an ultra-rare Rolex that instantly became the talking point of the event. Known for his refined taste, Shah Rukh once again proved his love for understated luxury with a watch that very few people on the planet can own.
The timepiece is a special version of the Rolex Cosmograph Daytona Sapphire, a newly introduced off-catalogue creation revealed at Watches and Wonders 2025. These watches are not available in regular stores and are reserved only for the brand’s most exclusive clients. This alone places the watch in a league of its own.
Crafted in 18-carat white gold, the watch features a 40mm case and a matching Oyster bracelet. Its obsidian dial subtly changes colour depending on the light, adding depth and character to the design. The bezel, set with carefully selected sapphires and diamonds, brings a quiet yet unmistakable sense of luxury, making the watch both bold and elegant.
What adds to the fascination is its staggering value. Since the watch is not officially listed by Rolex, luxury watch platforms estimate its price to be around $1.5 million, which translates to roughly Rs 13 crore in Indian currency. With only a handful of such pieces believed to exist worldwide, it is considered less a watch and more a collector’s treasure.
At the Joy Awards, Shah Rukh Khan didn’t just make a fashion statement—he reminded the world why his presence, down to the smallest detail, continues to command global attention.
