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Friday, April 4, 2025

Instagram Reels to compete with TikTok with 10-minute videos

There is rumor that Instagram Reels, a function for sharing short movies, may soon permit users to post videos longer than a minute. Users could be able to submit videos up to 10 minutes long thanks to this prospective improvement, which Instagram’s parent company Meta has yet to formally announce. This would represent a huge change in the platform’s capabilities.

Developer Alessandro Paluzzi took screenshots, which show the alleged growth. Two choices for shooting a 3-minute video and uploading a 10-minute video are shown side by side in the screenshots. In a tweet, Paluzzi said, “#Instagram is working on the ability to create #Reels up to 10 minutes long.”

Instagram Reels’ function would be redefined if this alteration were to become true. This change would make Reels more akin to YouTube itself, although it is now seen as a competitor to YouTube Shorts. Reels will now be able to compete more directly with TikTok, which currently allows users to submit films of up to 10 minutes in length and even longer for those who pay for their premium service.

Given the present tendency toward short, snappy video material, this potential shift to lengthier video forms is noteworthy. The network appears to think that increasing the length of Reels’ videos will draw content producers who wish to engage with their audiences more deeply. However, Instagram’s infrastructure may need to be significantly upgraded in order to support lengthier videos.

Additionally, the platform is emphasizing making its features interactive. Instagram seems to be marketing itself as a flexible program with a wide range of functions that cater to varied user tastes, despite the fact that Meta’s products are integrated.

Conclusion:-

Instagram Reels, a feature for sharing short videos, may soon allow users to post videos longer than a minute. This development, which Instagram’s parent company Meta has not yet announced, would significantly change the platform’s capabilities. Developer Alessandro Paluzzi shared screenshots showing two options for shooting 3-minute and 10-minute videos. This change would make Reels more akin to YouTube, but also a competitor to YouTube Shorts. Reels would compete more directly with TikTok, which currently allows users to submit films up to 10 minutes in length and even longer for premium service users. The shift to longer video forms is noteworthy, as it may attract content producers who want to engage with their audiences more deeply. However, Instagram’s infrastructure may need to be significantly upgraded to support longer videos. The platform is also emphasizing making its features interactive, despite Meta’s products being integrated.

Nitin Gohil
Nitin Gohil
A Mumbai-based tech professional with a passion for writing about his field: through his columns and blogs, he loves exploring and sharing insights on the latest trends, innovations, and challenges in technology, designing and integrating marketing communication strategies, client management, and analytics. His favourite quote is, "Let's dive into the fascinating world of tech together."

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