Market research helps startups and established businesses understand customer demands, preferences, and behavior to improve goods and services. Market research is booming in India, with several potential organizations offering high-quality services.
In this article, we’ll examine India’s 9 most promising market research companies in 2023. These organizations are known for providing precise and actionable insights to assist businesses make choices.
Our list includes market research, competitive analysis, consultancy, and more. They serve healthcare, technology, energy, and consumer goods customers.
Our market research firms employ cutting-edge methods to gather and evaluate data. They collect data and deliver insights through primary and secondary research. Advanced analytics also reveal customer behavior and market trends.
These firms provide organizations precise market knowledge and insightful insights from their expert researchers, analysts, and consultants. Their research papers are well-researched, accurate, reliable, and actionable. These firms provide timely and relevant information to help businesses compete.
1. Nielsen India
Nielsen India is a leading market research company in India, providing insights and analytics in media, consumer packaged products, retail, and more. Nielsen India specializes in market research, analytics, and measurement, offering data-driven solutions to clients.
The firm provides audience measuring, brand monitoring, consumer analytics, and media planning. Nielsen India provides high-quality insights using its worldwide experience and local market understanding. India’s companies like the company’s data-driven strategy and actionable insights.
2. Ipsos India
Ipsos India is a renowned worldwide market research firm in India. The organization offers market research, customer satisfaction surveys, brand tracking, and more. Ipsos India customizes solutions using its worldwide network of expertise and local market experience.
Its creative research methodologies and technology provide clients with precise information. Ipsos India is a promising Indian market research organization since it delivers high-quality insights that build businesses.
3. Kantar IMRB
Kantar IMRB, a leading Indian market research firm, provides insights and analytics in consumer products, retail, media, and other areas. The organization offers customized research solutions from its broad network of specialists and professionals.
Kantar IMRB offers brand tracking, customer satisfaction surveys, market forecasts, and more. Businesses in India prefer the company’s practical information. Kantar IMRB is a promising Indian market research organization due to its unique research methodologies and usage of AI and machine learning.
4. International Data Corporation (IDC) India
IDC India does technology market research. The organization advises businesses on technology investments by analyzing new technological trends.Global market intelligence leader idc.
IDC India offers market sizing, forecasts, competitive analysis, and bespoke research. Businesses seeking innovative technological solutions choose the organization due to its technology competence and data-driven strategy.
IDC India’s concentration on AI, blockchain, and 5G networks makes it a potential market research business in India.
5. Kantar Millward Brown
India is a major market research market for Kantar Millward Brown. The firm offers brand tracking, advertising research, consumer insights, and media planning. Kantar Millward Brown specializes in consumer behavior and advertising performance and delivers actionable information.
The organization customizes solutions using its worldwide network of professionals and local market experience. Kantar Millward Brown is a promising Indian market research organization due to its unique research methodologies and usage of AI and machine learning.
6. RNB Research
RNB Research, a renowned Indian market research firm, provides customized solutions in healthcare, education, and consumer products.
The organization offers market research, customer satisfaction surveys, and online data collecting. RNB Research employs quantitative and qualitative research approaches to give high-quality insights to its clients. India’s prospective market research business is skilled in study design, data collecting, and analysis.
7. Majestic MRSS
Majestic MRSS provides insights and analytics in healthcare, automobile, and media. The organization offers market research, customer satisfaction surveys, and data analytics.Mrssindia.com –
Majestic MRSS provides tailored solutions to its clients by combining classic and unique research approaches to give actionable insights. Data analytics and AI/ML make the organization a viable market research company in India.
8. Bare International
Global market research firm Bare International offers mystery shopping, client satisfaction surveys, and market research. Bare International measures and improves customer experiences with actionable analytics.
Its unique research methodologies and usage of AI and machine learning make it a viable market research business in India. Indian businesses choose Bare International for its expertise in retail and hospitality and focus on assessing customer experiences.
9. MarketXcel
MarketXcel, a top Indian market research firm, offers customized solutions. The firm provides brand tracking, product testing, and consumer satisfaction surveys.
MarketXcel is a promising Indian market research business due to its online and mobile surveys. The company’s data analytics and usage of AI and machine learning make it a top choice for Indian firms.
Conclusion:
Market research is crucial for business success, especially for startups. In 2023, India has a booming market with several promising market research companies offering high-quality services. These companies provide precise and actionable insights to assist businesses in making decisions. These companies offer market research, competitive analysis, consultancy, and more, catering to various industries such as healthcare, technology, energy, and consumer goods.
Nielsen India is a leading market research company in India, offering insights and analytics in media, consumer packaged products, retail, and more. Ipsos India is a renowned global market research firm that offers market research, customer satisfaction surveys, and brand tracking. Kantar IMRB is a leading Indian market research firm that offers customized research solutions, including brand tracking, customer satisfaction surveys, and market forecasts. International Data Corporation (IDC) India is a technology market research organization that advises businesses on technology investments and analyzes new technological trends. Kantar Millward Brown is a major market research market for Kantar Millward Brown, offering brand tracking, advertising research, consumer insights, and media planning.
RNB Research is a renowned Indian market research firm that provides customized solutions in healthcare, education, and consumer products. Majestic MRSSM and MRSS provide insights and analytics in healthcare, automobile, and media. Bare International offers mystery shopping, client satisfaction surveys, and market research, with its unique research methodologies and use of AI and machine learning. MarketXcel is a top Indian market research firm that offers customized solutions, including brand tracking, product testing, and consumer satisfaction surveys.
