Lionel Messi, the Argentinean professional footballer is one of the most popular sports celebs of the world and his popularity is beneficial not only for him but it can help others as well.
Lionel Messi and his family has shifted to Miami as the footballer will now play for Inter Miami and most probably, he will make his debut for Inter Miami on 21 July.
Recently, Lionel Messi went for shopping with his family at Publix, a famous supermarket in Miami and soon Publix started trending on social media as other shoppers began posting their selfies on social media which they clicked at Publix.
According to a marketing firm Apex Marketing, Publix and High Noon got highly benefitted with Lionel Messi’s visit at the stores as they received more than $3 million worth of publicity.
A Twitter user posted, “@Publix and @highnoonsunsips each received about $3.3 MILLION in brand exposure based on Lionel Messi’s viral Thursday night trip to the grocery store. (via @ApexMarketing TV/radio/digital/social media as of 10:30a ET, @missh8ter)”
Now every supermarket store owner in Miami must be hoping that Lionel Messi comes for shopping in their store too.
