Herbal and Ayurvedic personal care products are replacing chemical-based ones in India. The Indian Ayurvedic beauty and wellness industry gained 15% in 2020, indicating a global trend toward natural and sustainable living.
In recent years, more Indians have chosen herbal and Ayurvedic personal care products over chemical ones. The CII estimated a 15% increase in India’s Ayurvedic beauty and wellness market in 2020. This shift reflects a global shift toward sustainability and ecological living. Ayurveda, an ancient Indian medicine, is gradually being recognized for its health advantages.
This article discusses the reasons behind this trend and gives statistics and tips on Ayurvedic personal care’s rising popularity in India.
The shift toward herbal and Ayurvedic personal care products is driven by growing worries about chemical-based products’ hazards. Consumers are becoming increasingly aware of the health and environmental risks of synthetic chemicals like parabens, sulphates, and phthalates. For safer alternatives, many turn to natural and Ayurvedic remedies.
Ayurveda, based in Indian tradition, is gaining popularity as people seek holistic personal care. Ayurvedic principles promote well-being by fostering body equilibrium. For millennia, Ayurvedic practitioners have used herbs like neem, turmeric, aloe vera, and sandalwood to benefit skin and hair. Ayurveda’s ancient treatments are helping Indians rediscover their culture.
Recent years have seen an increase in Ayurvedic personal care product availability. To meet demand, many brands have created Ayurvedic product lines. Local stores, online platforms, and Ayurvedic shops sell these items, making them available to more consumers. Nielsen found that 77% of urban Indians will pay more for natural or herbal personal care products. This improved availability has helped steer the shift toward herbal alternatives.
Indian consumers’ personal care selections reflect the global shift toward natural and sustainable living. Due to their plant-based ingredients and sustainable manufacture, herbal and Ayurvedic goods are considered more environmentally friendly. Many people who want a greener lifestyle prefer Ayurvedic personal care, which emphasizes eco-consciousness and carbon reduction.
Grand View Research predicts a 9.5% CAGR for the Indian herbal cosmetics industry from 2019 to 2026, reaching $4.7 billion.
The move from chemical-based personal care products to herbal and Ayurvedic alternatives changes Indian customer preferences. By 2025, the All India Ayurvedic Congress predicts the Ayurveda market in India will reach ₹30,000 crore (about $4 billion). This is due to concerns about synthetic chemicals, a desire to embrace traditional wisdom, improved availability and accessibility, and a growing preference for natural and ecological living. The Ministry of AYUSH’s support of Ayurveda and natural goods has helped Ayurvedic personal care expand in India.
Conclusion
The Indian personal care business has shifted toward herbal and Ayurvedic products over chemical ones. The Indian Ayurvedic beauty and wellness industry gained 15% in 2020, indicating a global trend toward natural and sustainable living. Ayurveda, an ancient Indian medicine, is gradually being recognized for its health advantages.
This trend is driven by rising awareness and concerns about synthetic chemical hazards. Many consumers are exploring natural and Ayurvedic solutions as they become more aware of the health and environmental risks of synthetic chemicals. Ayurveda, based in Indian tradition, is gaining popularity as people seek holistic personal care. For millennia, Ayurvedic practitioners have used herbs like neem, turmeric, aloe vera, and sandalwood to benefit skin and hair.
Many manufacturers have launched Ayurvedic personal care product lines to meet demand, improving availability and accessibility. Nielsen found that 77% of urban Indians will pay more for natural or herbal personal care products.
Natural and sustainable living has affected Indian customers’ personal care choices, with herbal and Ayurvedic products seen as more environmentally friendly due to their plant-based components and sustainable manufacture. The 2019–2026 CAGR for the Indian herbal cosmetics industry is 9.5%, reaching $4.7 billion.
