Canada and Google have agreed to a new law requiring internet companies to share ad money with news publishers. To prevent Google from eliminating news stories from search results, the contract mandates annual payments of C$100 million ($73.6 million) to news firms…
Canada and Google have apparently reached an agreement on a new law requiring big internet companies to share ad revenue with news publishers. Google had threatened to remove news pieces from its search results due to the online news law, but the deal prevents this.
Google will pay news companies roughly C$100 million ($73.6 million) annually if the deal is real. In exchange, Google will continue to display Canadian news. The Canadian government and Google agreed on this deal this week.
In June, the Canadian parliament passed the Online News Act, part of a global movement to charge huge internet corporations for news. Finalizing the guidelines, the administration should provide them by December 19 to explain this law.
Google said Canada’s law was stricter than Europe and Australia’s. Too much responsibility without limits worries the company. Last month, a Canadian news industry association shared Google’s concerns about the new law.
Meta Platforms (formerly Facebook) has stopped news sharing on Facebook and Instagram due to similar concerns.
This pact is reportedly part of a global push to ensure big internet companies pay news writers fairly and give news publishers a share of their ad revenue.
Conclusion
Canada and Google signed a law requiring internet businesses to split ad revenue with news publishers. Due to the online news law, Google threatened to remove news content from its search results. The arrangement prevents this. Google would pay news companies roughly C$100 million ($73.6 million) annually to keep Canadian news on its platforms if verified. The June Canadian parliament authorization of the Online News Act will be finished by December 19 and explain its operation. Google worries about Canada’s tougher law than European and Australian laws.
