The rise of sustainable beauty products, crafted with organic ingredients and eco-friendly packaging, is leading the beauty industry towards a greener future
Beauty enthusiasts, rejoice! The era of sustainable beauty is here to stay. The sustainable beauty industry focuses on products that are good for your body and take care of the environment as well. They are made from ingredients that are non-toxic and safe with eco-friendly packaging.
Which beauty products are sustainable?
A lot of factors contribute to a beauty product being labelled as sustainable. Some of these are:
Ingredients – The sustainability of a product depends on the type of ingredients. Sourcing and extraction of ingredients should be done responsibly so that it does not have a negative impact on the environment. Sustainable beauty products thus prioritize ingredients that are organic and decompose easily. Natural clays, essential oils and botanical extracts are some such ingredients.
Manufacturing – The process of manufacturing beauty products should be energy-efficient. Brands that go for sustainable products use green energy resources that minimize the effect of production on our environment. A huge amount of beauty products also gets damaged during transit and end up being dumped in landfills, creating unnecessary waste. Sustainable beauty products also focus on reducing waste and avoiding harmful waste.
Packaging – Studies reveal that around 120 billion units of plastic packaging per annum is used by cosmetic brands which contributes to 70% of industry’s waste. With more awareness about sustainable practices, more and more organizations are now going for biodegradable packaging, thus reducing harmful plastic waste. Some brands are even using compostable packaging made from seaweeds and mushrooms.
Bottomline
The beauty industry is taking giant steps towards sustainability, more so with consumers becoming aware of the need of the hour. However, there are multiple challenges that need to be addressed. The key word here is demand and supply! When more consumers will ask for green cosmetics, brands will have no choice but to change their manufacturing practices and bring sustainable beauty products in the market.
