Contrary to popular belief, actors rely heavily on renting clothes rather than purchasing them. This big revelation will undoubtedly make this fashion rental trend more popular.
Recently during a media interview, Bollywood actor Ayushman Khurrana gave an insider scoop on Bollywood’s wardrobe secrets. He candidly revealed that the trend of fashion rentals is all over Bollywood- actors in Bollywood don’t buy clothes; they rent them. He further spilt the beans that the whole industry works on rent. From clothes to stylists, the renting culture is there to stay in Bollywood as no one has time to make and maintain so many outfits at home.
Contrary to popular belief, actors rely heavily on renting clothes rather than purchasing them. This big revelation will undoubtedly make this clothing rental trend more popular among fashion-conscious youngsters who always look up to these celebs for style choices.
Understanding the Bollywood Culture
Clothing renting is sourcing outfits for various events and returning them afterwards, ensuring a fresh and trendy appearance without the burden of ownership. According to fashion experts and Bollywood influencers, the concept plays a pivotal role in ensuring a fresh and trendy appearance every time the celebs walk out in public forums. The trend also helps them in staying relevant and in line with the latest trends. Additionally, it gives them the flexibility to experiment with different styles while growing awareness of sustainability in the fashion industry. Renting clothes reduces waste and promotes a more circular fashion economy, making it a win-win situation for both celebrities and the environment.
Why the Fashion rental trend is rising in India
Young people or New-age consumers are understanding the shared services concept or collective consumption theory. They have already adopted the shared economy rule in their daily life such as transportation, tours, accommodation and OTT subscriptions. The concept that works the same with their fashion consumption experienced a rapid rise in the last few years among consumers who in another way can’t get access to luxury/celebrity designer wear carrying a sticker price of a hefty amount, but are craving newness every time they are out to attend a special occasion or function.
The other benefits of going for fashion rentals over buying:
- Access a wider range of styles and brands
- No financial commitment to buying high-end outfits.
- Save money, time and the headache of storage and maintenance.
- It saves you from repeating outfits
- Your share in reducing the environmental impact of fast fashion.
It’s a win-win situation for the young generation who never want to repeat what they wore once. So, embrace this Bollywood mindset without any doubt!!!
