The vibrant world of Gen Z fashion is influenced by the influencers and different social media platforms. From vintage thrift finds to oversized streetwear, Gen Z is all about self-expression and embracing individuality. Gender-neutral clothing has been breaking the traditional norms and gaining popularity.
Gen Z fashion influencers are fast showcasing their style and connecting with like-minded audience. Social media platforms like Instagram and YouTube have become powerful tools for these influencers and they have millions of followers.
Gen Z has lately become more responsible about environmental and ethical issues. This has also resulted in a shift from the trend of fast fashion to that of slow fashion. They have started investing in good quality clothing that lasts longer rather than going for cheap one-time wear clothes. This mindset is aligned with the desire to reduce waste and contribute to sustainable environment.
Another fascinating aspect of Gen Z’s fashion trend is the digital fashion that includes virtual fashion shows, non-fungible tokens and digital clothing. All these offer Gen Z with new avenues of creativity.
Gen Z fashion is unapologetic, bold and expressive. The new generation is shifting from idealism to realism. They no longer pretend to be perfect or run after impossible beauty standards. Gen Z values humanity and honesty and the same is clearly reflected in their clothing.
Let’s see the factors that influence Gen Z’s fashion preferences
Ideology – Gen Z is all about size inclusivity and body positivity. They expect brands to live up to their promise and do not hesitate to call them out for various issues.
Information – Gen Z has all the latest information on their fingertips.They engage with brands and communicate through various social media platforms.
Identity – Gen Z believes in creating their own unique style that may sometimes rebel the normal trend. Instead of simply following the fashion trend they believe in setting standards for others to follow. Gen Z believes in playing with colours, textures, designs, layering and prints to create a vintage outfit. Tie-dyed prints, oversized jackets, flare pants are some retro components that are an integral part of their wardrobe
