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Adani Wilmar’s Fortune edible oil cherishes India’s bond with home-cooked food through new TVC campaigns

Fortune edible oil from Adani Wilmar has launched TVC campaigns. The Ogilvy campaigns highlight the love of Indians for home-cooked food.

Adani Wilmar’s Fortune edible oil brand has launched TVC advertisements for its products, including Kachi Ghani Mustard Oil (KGMO) to commemorate Indians’ love of home-cooked food.

“Every Indian loves home-cooked food,” stated Fortune Oils Marketing Head Sanjay Adesara of the new brand promotions. More Indians are eating home-cooked meals due to health concerns, a desire to reconnect with our roots, and a desire to try new cuisines. Fortune has always supported home-cooked food because it helps people build new ties, reinforces old ones, and expresses love, caring, and affection.”

Ogilvy devised the marketing advertisements because home-cooked cuisine remained popular even as more people dine out.

Ogilvy South president and head of office Tithi Ghosh commented on the new ads, “Fortune, which developed its equity through cooking oils, now includes Atta, Rice, Besan, and Dals. The brand’s prestige comes from this range and oils. We must further Fortune’s size and scale. Fortune has emphasized the ‘worth’ of home-cooked food for a decade. Beyond health and flavor, this value includes love and nurturing. The platform is timeless and only needs a gentle refresh to portray our audiences’ changing lifestyles and identities. The brand aspires to be more inclusive by reminding its various users—men, women, young and elderly who use several Fortune products—of the emotion behind home-cooked cuisine. Cooks differ because they use the same ingredients but add love and attention to their recipes, giving them a unique flavor.”

Due to its health benefits and cultural significance in Indian cooking, mustard oil has grown in popularity. Fortune KGMO uses this move to mustard oil to explain how it relates to Indian culture. We found that mustard oil is closer to Indian culture than other cooking oils. Our TVC shows how mustard oil enhances culinary, cultural, and traditional experiences and how Fortune KGMO helps improve them “Sanjay Adesara remarked.

Fortune Kachi Ghani Pure Mustard oil is a favorite in North Indian families. Fortune Mustard oil is more than a cooking oil—it represent culture and heritage. The brand connects distinct regions on the map with its rituals and food. Tithi Ghosh added. “With many local brands trying to claim North Indian households, we had to remind our audience of Fortune’s legacy and popularity. The brand is a cultural icon beyond food. We brought this to life with melody, color, and rich rituals and cookery. The ad honors the brand and North Indian culture.”

Conclusion

To highlight Indians’ love of home-cooked cuisine, Fortune edible oil brand Adani Wilmar has developed TVC advertisements for its products, including Kachi Ghani Mustard Oil (KGMO). Ogilvy’s campaigns promote home-cooked food’s health, taste, and intangible virtues of love and nurture. Fortune KGMO capitalizes on mustard oil’s health benefits and cultural significance in Indian cuisine. The TVC shows how Fortune KGMO enhances gastronomic, cultural, and traditional experiences with mustard oil.

Fortune Kachi Ghani Pure Mustard Oil is a favorite in North Indian families. Fortune Mustard oil is a cultural symbol beyond food. The ad celebrates the brand and North Indian culture by emphasizing the power of home-cooked food to build relationships, develop friendships, and show love, caring, and devotion. Universal and eternal, the platform simply needs a gentle refresh to portray growing audiences’ lifestyles and identities.

Sunil Pandey
Sunil Pandey

The business professional who loves penning down his thoughts/ insights on business, entrepreneurship, & startups. His ability to break down complex business concepts into easy & concise write-ups makes him a wonderful author. He believes that writing is a powerful tool for communication and education.

Sunil Pandey
The business professional who loves penning down his thoughts/ insights on business, entrepreneurship, & startups. His ability to break down complex business concepts into easy & concise write-ups makes him a wonderful author. He believes that writing is a powerful tool for communication and education.

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