To celebrate the launch of the newest line from his son Aryan Khan’s clothing line, DyavolX, Shah Rukh Khan launched a new poster on Sunday that features his daughter Suhana Khan and son Aryan Khan. Priced between Rs 16,000 and Rs 99,000., the new line, called “Triple Threat. X-2,” has hoodies, T-shirts, crop tops and denim jackets among other items of clothing.
In his social media announcement, Shah Rukh Khan posted the poster along with the message “X-2.” Live right now. Only at http://dyavolx.com can you get yours. restricted amounts. worldwide shipping The poster features Aryan Khan and Suhana Khan with SRK.
The denim jacket, which is Aryan’s first attempt at denim design and costs Rs 99,000, is one of the collection’s standout pieces. The crop tops, which cost Rs 16,000, include the one worn by Suhana on the ad. The hoodies cost Rs 41,000 and Rs 40,000, respectively. The T-shirts that Aryan Khan and Shah Rukh Khan are wearing in the billboard cost Rs 21,500 apiece. The most recent collection also includes cargo pants, which retail for Rs 35,000.
Even if these prices look excessive, they are actually less expensive than those from Aryan’s 2023 debut collection, which included a piece valued at Rs 2 lakh. Sales of the initial collection were quick; several pieces, including Shah Rukh Khan’s iconic sweatshirt with the ‘X’ embroidered on it, sold out in a matter of hours for the price of Rs 2,00,555.
In a previous interview with GQ, Aryan Khan discussed how his father Shah Rukh plays a more significant role than just being the brand’s face, adding a touch of “sanity and maturity” to his otherwise “edgy” persona. “He had no trouble understanding certain things that would take me a while to understand,” he remarked. He’s here to maintain some sense of respectability and sanity since our brand is edgy; otherwise, there may be too much crazy. We have an unusual mix, in my opinion, because we are an age-neutral brand: my father adds some wisdom to my more modern style of thinking.
Having views from both extremes enables the brand to complement and appeal to all age groups, from 10years to 70years.
