In the social-media, #BiggestMediaScam began to trend when over one-third of cable and satellite homes in India began missing prominent channels from Star, Sony, and Zee networks since Saturday, a phenomenon known as a TV blackout.
Once netizens began to trend #BiggestMediaScam on social media, a major uproar ensued. In the background, #BiggestMediaScam began to trend when over a third of cable and satellite homes in India began missing prominent channels from Star, Sony, and Zee networks since Saturday, a phenomenon known as a TV blackout. The TV blackout was caused by channel price disagreements with cable companies. The problem highlights flaws in the television broadcasting sector. To be more specific, major broadcasters including as Star, Sony, and Zee networks turned down channel transmission for local cable providers, resulting in a TV blackout in numerous states since Saturday. What is the #BiggestMediaScam, and what are the local cable companies saying about it?
What exactly is the #BiggestMediaScam?
Due to the adoption of the New Tariff Order 3.0, three of India’s top media corporations, Star, Sony, and Zee, abandoned cable platforms (NTO 3.0). This action has upended the Indian media landscape, denying many people access to prominent television stations. The disagreement between Star, Sony, and Zee and cable companies revolves around channel pricing. The media corporations contend that the higher price is vital to maintain their income, while cable providers argue that the new laws have increased their expenses. Customers have gone to DTH and streaming services like Netflix and Amazon Prime Video, while some have turned to illicit streaming websites.
What have local cable companies done to combat this?
In Kolkata, cable TV operators’ groups wrote to Chief Minister Mamata Banerjee on Sunday, requesting her help after broadcasters turned off channels due to a price increase. As a result, the bulk of Star TV, Sony TV, and Zee TV channels have been removed off the platforms of most MSOs in the state, including GTPL-KCBPL, Hathway, and DEN. In Kerala, a federation of the country’s leading multi-system operators informed the Kerala High Court that broadcasters’ blockage of signals or feed to them caused roughly 5 crore consumers to lose access to their televisions over the weekend. The AIDCF sought the Supreme Court to safeguard it and its members from similar acts by broadcasters including as Star, Sony, and Zee until the outcome of its case challenging telecom regulator TRAI’s altered interconnect regulations and rate ruling for 2022. Prominent counsel Abhishek Manu Singhvi argued before Judge Shaji P Chaly on behalf of the All India Digital Cable Federation (AIDCF) that TRAI was prolonged till February 2023.
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