The famous movie director Rajkumar Hirani is a happy man as his latest release Dunki has received good response from the public and the movie is all set to touch the Rs. 400 crore mark at the box-office.
Dunki stars superstar Shah Rukh Khan, Boman Irani, Vicky Kaushal, Taapsee Pannu, Vikram Kochhar and Anil Grover in important roles. While Dunki released on 21 December, Prabhas starrer Salaar released on 22 December and this clash must have affected the businesses of both the movies to some extent.
Talking about the clash between Dunki and Salaar, Rajkumar Hirani said, “From a producer’s perspective, there are a limited amount of theatres in the country. Every viewer may not have enough money to watch films back-to-back or on consecutive days. There are certain people that make a choice to see one film in a week or even a month. So, I am sure at some level it affects both the films.”
However, Hirani also maintained that sometimes clashes can’t be avoided as there are limitations of the calendar. He said, “In a clash, business is affected. But there is no option to that because there are 52 weeks and 200 films made. There would be clashes. Sometimes bigger films would clash and sometimes smaller. All these kinds of things will continue happening. There is no escape from that.”
Rajkumar Hirani also revealed that SRK prepared him for the fact that Dunki would not rake in huge amounts initially but it will be a slow burner and earnings will increase slowly. Hirani said, “After doing two back-to-back action films, Shah Rukh was looking forward to Dunki. He was happy doing something like this. Shah Rukh is an intelligent man and was aware that people were following a trend and liking action films. He had always told me not to expect huge numbers at the box office initially. He knew it was a slow burner and the audience and family would eventually lap up to the film and start coming in. More than anyone, he was preparing me and that is what exactly happened. We have seen many families coming together to theaters to watch the film.”
We certainly agree with Rajkumar Hirani that sometimes clashes are inescapable.
