Digital has surpassed tv as the preferred method to watch the Indian Premier League 2023, with an average of 97 million viewers per day. The reach for digital has decreased, with 59 advertisers and a TVR of 4.46. Younger viewers prefer to watch the IPL on their mobile devices.
The Indian Premier League 2023 is getting closer and closer to its conclusion, and cricket supporters from all throughout the nation are rooting for their favorite teams to take home the championship. After 64 league-stage matches, just one club (the Gujarat Titans) has advanced to the playoffs for the 16th edition of the tournament, making it one of the most exciting editions to date.
The championship match for the competition, which got under way on March 31, is scheduled to take place on May 28. Do you have any idea which media the public prefers to use in order to watch the Indian Premier League? Let’s find out.
According to BARC Data and Data.ai, digital has surpassed television as the preferred method to watch the Indian Premier League 2023. When compared to the number of people who watched television during the same time period (April 15–May 5), JioCinema attracted an average of 97 million viewers per day throughout the season, while television attracted an average of 93 million viewers.
Although this age group is not taken into account when calculating the number of people who watch TV, it is taken into account when determining the number of people who watch digital media. This indicates that the reach for digital would be much bigger if data from age groups 2 and above were taken into consideration.
When compared to the prior season, the number of commercials seen on television has, unsurprisingly, also decreased. In the previous season of the Indian Premier League, there were 98 marketers on TV; however, there are just 59 advertisers in this season’s broadcast. They are much greater than advertisements for digital material, and their number is somewhere around 400.
With a TVR of 4.46 in the current season, television is now experiencing its second lowest level of viewing in the last six years. This puts television at its second lowest level overall. In the year 2020, it was 6.4.
The younger population likes to watch the Indian Premier League on their mobile devices, as shown by the results of the Axis My India Consumer Sentiment Index in May. The participants in the study who were between the ages of 18 and 25 said that they would rather watch the tournament on their mobile devices.
23% of the viewers of IPL matches on television are between the ages of 2 and 14, while only 15% are between the ages of 15 and 21, and 18% are between the ages of 22 and 30. The Indian Premier League has over 55 million viewers on linked TVs, but only 29.8 million viewers on HD TVs (not including outdoor spectators).