The fast fashion vs. slow fashion debate to understand the differences, impacts, and sustainability aspects of these fashion trends
Fast fashion and slow fashion are the new terms that have become talk of the town lately. But what do they really mean? How do they differ from each other? Let’s have a closer look!
What is Fast fashion?
This is a business trend where fashion clothings are brought into the market as quickly as possible. They are usually based on the latest trend being followed by influencers and celebrities. The designs are imitated quickly and produced in low quality that obviously costs less. The fast trends have a short shelf life and disappear as quickly as they are introduced and new fashion takes their place.
Fast fashion production process is often criticised as they usually flout all norms in order to complete production in a short time.As a result, it has many adverse effects on the environment such as water and air pollution due to harmful by products that are added in the ecosystem. Due to very short production time, workers are under undue pressure and companies don’t bother about their working conditions and take illegal risks sometimes.
What is Slow Fashion?
This refers to a conscious and sustainable approach towards production and consumption of fashion clothing. The clothes are usually made from plant based raw material, natural fibres such as cotton and jute that are biodegradable and hence do not cause any pollution. Moreover, usually closed water systems are used to save water and colours do not mix with waste water. Supply chains are shortened to reduce cost by collaborating with local manufacturers for production. It helps in supporting small-scale production and preserving traditional craftsmanship.
Which is Better?
Climate change is impacting our ecosystem and the problem needs to be addressed as early as possible. Understandably, responsible brands have taken it in their hands to do their bit. Slow fashion is gaining people’s attention as they are becoming more aware of the impact of harmful practices. They value products made of high quality that will last for a longer time and do not hesitate to shell out a little more money for the same. Slow fashion is gaining popularity as consumers become more aware of the environmental and ethical issues associated with fast fashion. They prioritize brands that practice sustainable and ethical manufacturing processes. Furthermore, slow fashion highlights durability and quality over quantity. Clothes are designed to last longer, reducing the need for frequent replacements and minimizing waste.
While fast fashion may score more points for stylish and trendy clothing, slow fashion has a timeless quality that makes it an all-time favourite.
