India’s electric two-wheeler (E2W) market has grown from 13,000 units per month to 60,000 in two years. E2Ws’ economic efficiency and consumer interest in eco-friendly transportation will drive market penetration to 5% by 2023.
India’s electric two-wheelers (E2Ws) market is changing due to demand for sustainable and efficient mobility. Sales growth has accelerated from 13,000 units per month to 60,000 units in two years. Consumer interest in eco-friendly transportation, environmental awareness, and E2Ws’ economic efficiency drive this growth.
Ather, Bajaj Auto, Ola, and TVS dominate E2W sales, accounting for over three-quarters of the market. TVS’s products are priced between Rs 120,000 and 150,000 to balance cost, performance, and advanced features. This strategy has helped TVS gain a reputation for reliability and technological prowess, helping India shift toward electric mobility.
However, E2W faces challenges. Customers struggle with software glitches, product quality concerns, delivery delays, and service issues. Companies must improve quality control, expand their service network, and use advanced technology to streamline customer service to overcome these challenges.
Key players in India’s E2W market have diverse strategies. Ola takes an aggressive ‘fix-on-the-go’ approach, while TVS prioritizes R&D, after-sales service, and regional test marketing.
Past market trends like the Renault Kwid show that E2Ws must maintain high product quality and customer service to survive. The Indian government’s proactive approach, including subsidies and incentives under FAME II, has helped the E2W segment grow by making E2Ws more affordable and encouraging manufacturers to invest more.
Battery technology, charging infrastructure, and vehicle design are driving the E2W sector, and as these technologies mature and become cheaper, adoption is expected to rise. Manufacturers must balance innovation and reliability, adapt to changing consumer preferences, and navigate a fast-changing market.
Conclusion
Electric two-wheelers (E2Ws) are growing in India due to consumer demand for sustainable and efficient mobility. Over two years, eco-friendly transportation, environmental awareness, and economic efficiency have increased sales from 13,000 to 60,000 units per month. E2W sales are dominated by Bajaj Auto, Ola, and TVS. TVS offers cost-effective, advanced, and high-performing products between Rs 120,000 and 150,000. However, software glitches, product quality issues, delivery delays, and service issues must be addressed. The Indian E2W market has a variety of strategies, from aggressive ‘fix-on-the-go’ to extensive R&D, after-sales service, and careful test marketing. Proactive subsidies and incentives from the Indian government have boosted the segment. Technology in battery, charging infrastructure, and vehicle design is driving E2W adoption, which is expected to rise.
