In 2022-23, Mufti, a prominent Indian fashion company, earned Rs 500 crore. Kamal Khushlani founded the brand. Mufti rivals Reliance Retail and Westside…
Mufti is a popular Indian men’s mid- and premium-priced fashion brand whose revenue was around Rs 500 crore in 2022-23. It’s surprising that Mufti’s founder borrowed Rs 10,000 crore from a cousin to launch the company. Mufti founder Kamal Khushlani was from a normal family. He lost his father aged 19. Kamal Khushlani helped his family by working in a tape manufacturer. But he always wanted to start a fashion line and succeeded thanks to his hard work.
Mufti has 379 exclusive brand stores, 89 large format stores, and 1305 multi-brand outlets nationwide. Mufti sells shirts, jeans, trousers, t-shirts, shorts, blazers, winterwear/outerwear, and shoes. The company earned Rs 498.18 crore in 2022-23. Previous fiscal year revenue was Rs 341.17 crore.
Kamal Khushlani founded Mr & Mr men’s shirt manufacture in 1992. His aunt loaned him Rs 10,000 for this enterprise. He got workshop-made shirts. Since Kamal couldn’t afford office rent, he turned his house into an office and warehouse.
Kamal Khushlani founded Mufti in 1998. Kamal initially brought several kilos of cloth to the workplace on his bike. When clothing were manufactured, he loaded them on his bike and sold them. Kamal biked around selling clothes in a suitcase. People bought Mufti jeans after 2000, making it popular. First Indian brand to create stretched jeans was Mufti.
Mufti competes with Mukesh Ambani’s Reliance Retail and Ratan Tata’s Westside, which sells garments and shoes, among other things.
Conclusion
In the mid- and premium men’s apparel industry, Indian brand Mufti has developed tremendously. In 2022-23, founder Kamal Khushlani earned Rs 500 crore despite borrowing Rs 10,000 crore from his aunt. The brand sells shirts, jeans, trousers, t-shirts, shorts, blazers, winterwear/outerwear, and footwear at 379 exclusive brand stores, 89 large format stores, and 1305 multi-brand outlets throughout India. Khushlani’s hard work made the brand successful. Mufti was the first Indian brand to make stretched jeans in 2000 and competes with Reliance Retail and Westside.
