By 2027, generative AI will handle 30% of Asia-Pacific marketing jobs like content, website optimization, SEO, customer data analysis, lead scoring, segmentation, and hyper-personalization. 37.8% of CMOs use GenAI, with 51% wanting to boost lead creation.
GenAI may take over 30% of boring marketing activities in Asia-Pacific, excluding Japan, by 2027. According to a new research, GenAI will handle content, website optimization, SEO, customer data analysis, lead scoring, segmentation, and hyper-personalization.
IDC found that 37.8% of CMOs had implemented GenAI technologies.
Additionally, 51% of CMOs said their top business goal in the coming year is to boost lead generation through content marketing.
Artificial intelligence will automate marketing chores, allowing marketers to use more abilities and collaborate across teams.
“Marketers will expand their skillets to include storytelling, data analytics, and cross-functional collaboration with IT, sales, and operations to create a dream team,” said IDC Research Analyst, CX, Martech, and Value Streams Lavanya Jindal.
“Generative AI will act as the enabler through greater automation of manual tasks such as SEO, content and website optimisation,” Jindal said.
The survey predicts that by 2026, over 50% of consumers would use AI on mobile devices to identify, assess, and buy most items and services to reduce content intake.
Conclusion
Generative AI will handle 30% of Asia-Pacific marketing duties by 2027, including content, website optimization, SEO, customer data analysis, lead scoring, segmentation, and hyper-personalization, according to a recent report. 37.8% of CMOs use GenAI, with 51% using content marketing to increase lead generation. The paper predicts that AI will automate marketing tasks, altering marketers’ responsibilities and facilitating cross-functional collaboration. Over 50% of consumers will use mobile AI to discover, assess, and buy products and services by 2026.