At 21.1% market share in 2023, Apple led the smartphone industry for the first time. IDC reports 2023 shipments fell 3.2% YoY to 1.17 billion units.
A 20.1% market share let Apple top the worldwide smartphone business in 2023 for the first time. Today, a research revealed that Samsung, the global smartphone leader for years, has fallen to second place with 19.5% market share.
International Data Corporation (IDC) reports that 2023 smartphone shipments fell 3.2% to 1.17 billion units.
IDC Worldwide Tracker research director Nabila Popal remarked, “Not only is Apple the only player in the Top 3 to show positive growth annually, but also bags the number 1 spot annually for the first time ever.”
Apple reached this accomplishment despite regulatory issues and Huawei rivalry in China, its largest market.
“Apple’s ongoing success and resilience is in large part due to the increasing trend of premium devices, which now represent over 20 per cent of the market, fueled by aggressive trade-in offers and interest-free financing plans,” Popal said.
Overall shift ranks at the top of the market, highlighting smartphone market rivalry.
“Apple certainly contributed to Samsung’s drop in rank, but the Android space is diversifying,” said IDC Worldwide Mobility and Consumer Device Trackers group vice president Ryan Reith. Xiaomi ranked third internationally with 12.5% share, the survey claimed.
Conclusion
Apple led the smartphone market in 2023 with 21.1% market share for the first time. Samsung, once first, dropped to second with 19.5%. In 2023, global smartphone shipments fell 3.2% YoY to 1.17 billion units, according to IDC. Due to aggressive trade-in offers and interest-free financing, luxury gadgets are becoming more popular, which helped Apple succeed. Xiaomi ranked third globally with 12.5% share.
