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Sunday, December 22, 2024

Global smartphone sales continue to decline; Samsung still sees growth

Global smartphone sales declined 8% in Q3 compared to last year, the ninth straight drop. Changing gadget replacement, especially in developed regions, will shrink the market in 2023. Samsung led the market with 2% Q3 growth, which is encouraging…

On Tuesday, a research showed that global smartphone sales fell 8% in the third quarter compared to last year, the ninth straight quarter of decrease. Experts expect the smartphone market will fall to its lowest point in a decade in 2023. This trend is mostly due to how individuals replace equipment, especially in industrialized countries.

According to Counterpoint Research, a slower-than-expected consumer demand rebound caused this year-over-year smartphone sales dip.

However, the market’s 2% quarter-on-quarter rise offers promise. This is optimistic, especially considering September’s excellent performance despite a week less new iPhone sales.

A fifth of third-quarter sales went to Samsung, maintaining its global lead. The Flip 5 sold nearly twice as many as its predecessor among the new folding devices. In the mid-range, Samsung’s A-series handsets ruled.

Despite iPhone 15 series availability issues, Apple placed second with 16% market share. However, the latest iPhones are popular.

Xiaomi, OPPO, and vivo completed the top five, but all three saw sales drop from the prior year. In the third quarter, these brands strengthened their positions in key regions like China and India while halting foreign expansion.

According to the survey, HONOR, Huawei, and Transsion Group were among the few brands to grow year-over-year in the third quarter.

Conclusion

According to a research, global smartphone sales fell 8% in Q3 for the ninth straight quarter. The smartphone market is predicted to fall until 2023, reaching its lowest point in a decade, due to device replacement adjustments, especially in developed areas. Consumer demand rebounded slower than projected, according to Counterpoint Research. Q3 growth is 2% higher than Q1, which is encouraging given September’s strong performance. Keeping a fifth of global sales, Samsung led. Flip 5 was more popular among foldable versions, but Samsung’s A-series models dominated mid-price category. Despite iPhone 15 series availability issues, Apple placed second with 16% market share. Xiaomi, OPPO, and vivo rounded out the top five with sales down from last year. HONOR, Huawei, and Transsion Group were among the few brands to grow year-over-year in Q3.

Nitin Gohil
Nitin Gohil
A Mumbai-based tech professional with a passion for writing about his field: through his columns and blogs, he loves exploring and sharing insights on the latest trends, innovations, and challenges in technology, designing and integrating marketing communication strategies, client management, and analytics. His favourite quote is, "Let's dive into the fascinating world of tech together."

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