By June 2024, Google will require bulk email senders to authenticate messages, transmit exclusively to opted-in recipients, and provide a one-click unsubscribe option. Non-compliant senders will receive temporary errors and rejections in April 2024.
Google is targeting bulk email senders to reduce spam email traffic. Reducing unsolicited messages improves Gmail users’ email experience.
The new Google standards require bulk email senders to verify their messages and only deliver them to opt-in recipients. These methods boost email deliverability and counteract spam.
By June 2024, bulk senders must include a one-click unsubscribe button in commercial and promotional emails. The letter will prominently display this button, allowing recipients to simply opt out of future communications.
Google will deliver temporary errors to mass senders that don’t satisfy its rules starting this month. Senders are warned to remedy compliance issues by these errors.
Google will reject some non-compliant email traffic starting in April 2024. It will rise gradually to encourage bulk senders to follow new rules.
Bulk senders who don’t follow Google’s rules will have their emails rejected, affecting their Gmail reach. Google’s tactics encourage senders to prioritize user preferences and prevent spam.
Conclusion
Google is fighting spam by requiring bulk email senders to authenticate and send only to opt-in recipients. They will have one-click unsubscribe in commercial and promotional communications by June 2024. From April 2024, non-compliant senders will receive temporary errors and rejections. These methods encourage senders to prioritize user preferences and prevent spam, improving Gmail user experience.
