25 C
Mumbai
Monday, January 27, 2025

Healthtech startup Wellth banks $20M for it’s app backed by behavioural science

Wellth’s tremendous growth and patient impact will be furthered by an over subscribed fundraising round led by SignalFire, enabling healthier populations and enhanced results.

Wellth, a digital health business that uses behavioural economics to enable individuals to prioritise their health, announced a $20 million Series B investment round that was oversubscribed.

SignalFire led the round, which included Co-Founder and Ex-CEO of Evolent Health, Frank Williams, along with present investors CD Venture, The Social Entrepreneurs’ Fund, Yabeo, and also Partnership Fund for NYC.

Since its inception in 2014, Wellth has had exceptional yearly growth as a result of its demonstrated ability to connect with members and engage them more effectively in order to encourage behaviour change.

The additional funding will allow the company to continue investing in the app’s behavioural science engine as well as staff additions to better serve Wellth’s increasing member base.

Every day, 91% of its members interact with the Wellth app, resulting in long-term intrinsically driven behavior change. Wellth employs behavioral economics basic principles, such as loss aversion, to tap into natural psychological impulses and motivators to encourage members to take more positive actions in their health journey.

Through this everyday engagement, actions become habits, resulting in long-term change and beneficial health effects. By encouraging users to engage in healthy habits, the Wellth platform promotes long-term behavior change and beneficial health outcomes.

SignalFire is the first venture capital firm designed to function like a business in order to better meet the requirements of entrepreneurs. Beacon, the AI engine, monitors over 495 million employees and 80 million businesses to help direct the fund’s investments.

Beacon, the AI engine, monitors over 495 million people and 80 million businesses in order to steer the fund’s investing and support portfolio firms in increasing their teams and revenue.

With professional advisers, 200 skill-development workshops every year, and an in-house staff of recruiters, data scientists, PR specialists, and go-to-market leaders, SignalFire also helps early-stage founders through the most difficult portions of starting a company at every level.

SignalFire, which manages over $1.8 billion in assets, focuses on leading seed rounds while investing opportunistically in Series A and B rounds.

Related Articles

Latest Articles