In the newest twist in the Elon Musk-Twitter story, the Twitter CEO is said to have fired a senior Twitter engineer when his Twitter accounts’ reach and impressions declined.
Musk, who has been concerned about the loss in the reach of his Twitter account. Musk just made his account private for one day to test whether making an account private enhances reachability.
According to a story, at a meeting with senior Twitter engineers and advisers earlier this week, Musk commented – This is insane. I have over 100 million followers and barely tens of thousands of impressions.
Following Musk’s inquiry at the meeting, a Twitter lead engineer presented him internal statistics and a Google Trends chart indicating that public interest in Musk’s antics looked to be diminishing.
According to Google Trends, Elon Musk dominated search results in April 2022 with a score of 110, but interest has since fallen and is presently at eight, according to Platformer.
After getting this ‘reality check’ Musk allegedly dismissed the engineer. Platformer was informed by an engineer that the Twitter CEO had also directed workers to measure “how many times each of his tweets gets promoted.”
Furthermore, Insider revealed last month that Twitter expects to lay off 50 people in the product group soon, putting the company’s overall employment to under 2,000.
Musk took over Twitter in October in a $44 billion acquisition and implemented a slew of product and organisational changes, including the launch of the Twitter-verified Blue check-mark as a premium service.
He also fired half of the 7,500-strong crew within weeks of arrival.
Musk stated in November that Twitter was experiencing a “huge decrease in revenue” as advertisers left. According to the Information, a top ad executive told at a staff meeting that the social media platform’s income for the fourth quarter decreased approximately 35% to $1.025 billion.
According to the report, more than 500 of Twitter’s advertisers have suspended spending on the microblogging site since Elon Musk’s acquisition last year. According to the research, the social media company’s daily income on January 17 was 40% lower than the same day a year earlier.
So far, staff losses have fueled worries of an increase in hate speech on the site, including staffers in the content moderation section.
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