Ustraa is one of India’s leading men’s grooming and grooming brands, with over 85 SKUs across categories like skin, beard, haircare, and fragrances for men.
For the longest time, women-centric brands dominated the personal care market in India. Men who wanted to improve their grooming game had few options.
The New Delhi-based D2C (direct-to-customer) brand was founded in 2015 and offers a variety of skin, beard, haircare, and fragrance products. It targets males between the ages of 20 and 35.
Ustraa products, which range in price from Rs 199 to Rs 1,547, are available on the company’s website as well as in over 45 marketplaces, including Amazon and Flipkart.
Prior to launching Ustraa, the co-founders launched Happily Unmarried, a brand specialising in quirky desi merchandise.
Ustraa products are said to be best sellers with high ratings across marketplaces in men’s grooming categories.
Ustraa has raised Rs 100 crore in funding so far.
According to Bonafide Research and Marketing’s report, “India Men’s Grooming Market Outlook, 2027-28,” the market is expected to grow at a CAGR (compound annual growth rate) of more than 11% during the forecast period, with a market size of more than Rs 31,000 crore.
Ustraa exports to six countries in addition to India.
Rahul and Rajat, both MICA postgraduates in Marketing and Communication, have over 20 years of experience in their respective fields.
Rahul worked for J. Walter Thompson, where he managed clients such as Hero Cycles and Monte Carlo. Rajat worked for Mudra and had clients such as Samsung, Lays, and Eveready.
Ustraa employs 200 people across India and has over 400 brand promoters.
