Counterpoint Research ranks India among Apple’s top five smartphone markets. In Q2 2023, Apple controlled 59% of the ultra-premium market (devices over Rs. 45,000). India’s premium smartphone market surged 112% year over year to 17% of shipments.
Samsung dominated India’s smartphone market for the third straight quarter with 18% market share, despite Apple’s progress. After a year, Samsung recovered the top place in premium smartphones (devices over Rs 30,000) with 34% share. However, Apple dominated ultra-premium.
Only Vivo, which ranked second in the global smartphone market, grew annually. OnePlus was India’s fastest-growing smartphone brand in Q2, rising 68% year-over-year.
The poll found that OEMs (Original Equipment Manufacturers) increased demand and inventory during the quarter due to bargains and promotions to decrease stock before the Christmas shopping season. Experts expect firms to keep offering tempting launches and promotions throughout the Christmas season to attract customers. 5G technologies will boost industrial growth.
Vivo expanded due to its strong retail presence, iQOO’s online performance, and many releases at various price points. OPPO led the upper mid-tier sector (devices priced between Rs 20,000 and Rs 30,000) with 21% market share.
In Q2, India shipped 100 million 5G cellphones. 5G upgrades were driven by 5G network expansion and cheaper 5G-capable devices.
Conclusion:-
According to Counterpoint Research, Apple’s top five smartphone markets include India. Apple’s ultra-premium market share remained at 59% in Q2, with a record 17% of smartphone shipments. For the third straight quarter, Samsung led the India smartphone market with 34%. Vivo remained second in the worldwide smartphone market, while OnePlus was the fastest-growing brand in Q2.Vivo’s rise is due to its strong retail presence, iQOO’s online success, and different releases, as well as 5G technology acceptance. Upper mid-tier leader OPPO had 21% market share. OEMs (Original Equipment Manufacturers) increased demand and inventory during the quarter due to bargains and promotions to decrease stock before the Christmas shopping season. The Indian smartphone market reached a milestone in Q2 by shipping 100 million 5G smartphones, led by 5G network expansion and inexpensive 5G handsets.
