Over New Year’s Eve 2023, customers placed large orders for food online. Dinner and late-night orders rose nationwide.
Indian online food delivery platforms processed 5 million orders on New Year’s Eve 2023, up 18% from the year before.
Redseer’s Big Data analysis of consumer behavior showed that metros, tier-1 cities, and other Indian cities saw roughly equal food delivery order numbers on this day.
Dinner and late-night orders peaked. The gross merchant value (GMV) delivered during peak periods was 2.5–3 times higher than other days.
Redseer found that New Year’s Eve 2023 customers ordered more and spent more each order. Some days had a 30% greater average order value than others.
Online food delivery firms need spike days like the IPL and Cricket World Cups, Diwali, and New Year’s Eve. Customers are placing more orders and spending more, which is helping the sector “Redseer Associate Partner Abhijit Routray said.
It was gratifying to see the ecosystem celebrate a record amount of orders on NYE23. More importantly, the momentum throughout India and city levels showed the size of the possibility “Routray added.
Online food delivery services see considerable order volume increases up to 20 days a year, according to the survey. It said December 31, or New Year’s Eve (NYE), had the highest order increase of the year.
Conclusion
Indian online food delivery platforms processed 5 million orders on New Year’s Eve 2023, up 18% from the year before. Redseer’s Big Data investigation showed that metros and tier-1 cities saw similar order increase. Dinner and late-night orders have 2.5-3 times the gross merchant value (GMV) of other days. On several days, orders were 30% greater than usual. New Year’s Eve had the most orders.
