The Maldives has made a strategic move to boost its tourism industry, officially naming Bollywood icon Katrina Kaif as its new Global Tourism Ambassador. The Maldives Marketing and Public Relations Corporation (MMPRC) announced the partnership on Tuesday, expressing their enthusiasm about collaborating with one of the most recognizable figures in the Indian film industry.
Thoyyib Mohamed, managing director of MMPRC, stated, “Having Katrina Kaif as our Global Brand Ambassador is a moment of great pride for us. Her popularity, combined with her influence in the global entertainment industry, will undoubtedly help us attract more visitors from across the world, especially from India.”
Katrina Kaif herself commented on her new role as the “Sunny Side of Life’s Global Brand Ambassador,” saying, “The Maldives represents the pinnacle of luxury and natural beauty—a place where elegance meets tranquillity. I’m honoured to be chosen as the face of the Sunny Side of Life. This collaboration is about bringing the finest travel experiences to global audiences, and I’m excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination.”
This appointment comes at a crucial moment, as the Indian subcontinent continues to be a vital source of tourists for the island nation. The Maldives, celebrated for its pristine waters, opulent resorts, and tranquil beaches, has long been a top choice for Indian travelers. With her immense fan base both in India and internationally, Katrina Kaif is expected to significantly enhance the Maldives’ global tourism appeal.
