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Friday, November 22, 2024

Meet the woman who endured pain of partition, built a Rs.6,681 cr business empire after selling ice cream from her house

Rajni Bector, from Karachi, traveled to Ludhiana to establish her business. Mrs. Bectors Food Specialties and Cremica Group of Companies makes cookies, breads, and ice cream.

If you are committed and driven, nothing can stop you from succeeding. Meet a living example of this: Mrs. Rajni Bector. Born in Karachi, Rajni Bector launched Mrs. Bectors Food Specialties and Cremica Group of Companies in Ludhiana. The company makes Cremica biscuits, breads, and ice cream and English Oven bread. The 1947 partition of India brought Bector, born in 1940, from Lahore to Delhi with her family. She married Dharamveer Bector at 17 and studied at Miranda House after graduating.

Mrs. Bector’s Food Specialities Limited started in the 1970s by bringing homemade ice cream, puddings, cakes, cookies, and buns to local parties. She started a tiny bakery in their backyard with her husband, Dharamvir Bector, creating a brand that became a household name in India. Her tiny investment led to major achievements due to her passion and perseverance.

She opened a Punjab bread unit in 1985, making 5,000 loaves per day, which quickly reached 50,000. More manufacturing facilities were built in India, and by 1996, McDonald’s was buying their burger buns. Bector founded Cremica, a well-known biscuit firm that makes Bourbon and other crackers. English Oven, one of India’s best-selling premium bakery companies, offers a wide selection of items.

Bector’s narrative shows personal achievement and resilience as well as business success. After leaving Karachi after the partition of India, she married at 17 and focused on her family before starting her business. Mrs. Bector’s Food Specialities went public in December 2020, generating Rs 541 crore and boosting its market cap to Rs 2500 crore by November 2021. In 2023, the market cap was Rs.6681 crores.

Conclusion

Rajni Bector launched Mrs. Bectors Food Specialties and Cremica Group of Companies in Ludhiana. The company makes Cremica biscuits, breads, and ice cream and English Oven bread. Bector, born in 1940, went to Delhi with her family during India’s 1947 partition. At 17, she married Dharamveer Bector and started her business catering neighborhood celebrations with homemade ice creams, puddings, cakes, cookies, and buns in the 1970s. She started a modest bakery in their garden with her husband, launching a brand that became a household name in India. She opened a Punjab bread unit in 1985, making 5,000 loaves per day, which quickly reached 50,000. English Oven is one of India’s best-selling premium bakery brands. Personal triumph and resilience characterize Bector’s journey.

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