Meta’s micro-messaging platform, Threads, which reached 150 million user sign-ups last week, has suffered a sharp decline in daily usage. Threads, a July 5 launch for iOS and Android users in 100 nations, swiftly rose to the top of the list of best-rated free applications on the App Store.
As the fastest-growing tech platform, Threads initially was seen as a direct threat to Twitter and drew millions of users. The platform’s user base has dropped by more than 70%, leaving it with just 13 million active users globally, which is an unexpected turn in the scenario. Its peak on July 7 when Facebook hit 150 million registered users stands in sharp contrast to this fall.
In contrast, Twitter, which has almost 200 million daily active users, is still thriving. These numbers, which were corroborated by Sensor Tower Data, underline Threads’ present difficulty in sustaining engagement.
Workers at Meta are upbeat despite the slump and assure that this dip is a typical stage of growth. They are constantly trying to update the app with new features that they hope will draw more users and reenergize the platform. The staff at Meta is thus not very concerned about the decline in user numbers.
Being a new player in the microblogging industry, Threads understands the need for more features to successfully compete with Twitter. When Threads was first introduced, it grew quickly. Mark Zuckerberg even applauded it when it reached 100 million users in just 7 hours, referring to it as “beginner’s luck.” The average user engagement for the app has subsequently dropped to only 10 minutes from 20 minutes, and there have been fewer daily downloads as well.
India makes approximately 32% of Threads’ user base, according to a research by Data.ai, and has the highest percentage of users. With 22% and 16% of the total users, respectively, Brazil and the US come in second and third place. This information demonstrates Threads as the program with the fastest download growth, topping 150 million users in a single week.
The platform is still optimistic that user engagement will increase and it will be able to build a bigger position in the microblogging industry as Threads continues to develop and Meta strives to improve its capabilities.
Conclusion:-
Despite 150 million user sign-ups, Meta’s Threads micro-messaging platform’s daily use has dropped. The network, once a threat to Twitter, now has only 13 million active users worldwide. Facebook peaked at 150 million registered users on July 7. Sensor Tower Data supports this trend, but Meta’s employees remain positive and update the app with new features to entice additional users. Features and Twitter competition fuel the platform’s development, with India having the most users.
