The Meta Platforms Axios claims that Instagram intends to add its branded content options to the text-based social networking site Threads. Threads, which is seen as a rival to Elon Musk’s Twitter, has amassed a sizable user base, leading Meta CEO Mark Zuckerberg to consider revenue strategies only after reaching a billion users.
Instagram has over 2 billion users, and Threads benefits from this enormous user base because users can easily migrate their accounts, credentials, and followers to the text-focused site.
While advertising is not available, these technologies will assist advertisers in collaborating with influencers on paid partnerships on the social media site. Axios reported on Tuesday, citing a source with knowledge of the situation, that Instagram, a subsidiary of Meta Platforms, intends to integrate its branded content features with Threads.
While advertising is not available, these technologies will assist advertisers in collaborating with influencers on paid partnerships on the social media site.
A request for comment from Reuters was not immediately answered by Meta, the parent company of Facebook.
Despite the lack of advertising possibilities, a number of businesses have already begun providing content naturally on Threads.
The platform’s limited capability, which excludes features like hashtags and keyword search, may make it difficult to draw in advertisers seeking accurate targeting options.
The announcement follows Threads, largely regarded as Elon Musk’s Twitter’s rival, reaching 100 million users in a record-breaking five days.
The lack of hashtags and keyword search capabilities on Threads, though, would reduce the platform’s appeal to marketers.
