Nick Jonas gave fans more than one reason to talk on the day of The Bluff‘s world premiere in Los Angeles. Ahead of the red carpet event, the singer and actor was filmed making a Bloody Mary cocktail inspired by Priyanka Chopra’s character in the film — and eagle-eyed viewers quickly spotted something even more meaningful: a mangalsutra worn on his wrist as a bracelet.
The gesture, widely praised across social media, has since become one of the most talked-about moments of the film’s promotional rollout, offering a glimpse into how deeply Jonas has embraced his wife’s Indian heritage.
Cocktail for a Pirate Queen
In the video, Jonas is seen behind a counter preparing the classic cocktail with visible enthusiasm. “Guys, it is the premiere of Priyanka’s film The Bluff on Amazon Prime,” he said. “It is incredible — I have seen it twice. Her character name is Bloody M, so I will make a Bloody Mary.” He then assembled the drink with generous dashes of Tabasco, a detail fans noted felt entirely on-brand for Chopra’s famously bold personality.
When he presented the finished cocktail to Priyanka, she sipped it and responded warmly, telling him, “You have the best recipes.” The brief exchange, warm and playful, was received enthusiastically by fans who noted it captured the couple’s dynamic perfectly.
The Mangalsutra Moment
What began as a fun promotional video became a cultural conversation when viewers noticed the beaded black-and-gold bracelet around Jonas’s wrist — a mangalsutra, the sacred necklace traditionally gifted by a husband to his wife during an Indian Hindu wedding ceremony, symbolising their union and her marital status. Jonas appeared to be wearing a piece of Priyanka’s mangalsutra styled as a bracelet — a quiet but deeply symbolic act.
The reaction online was immediate. “Oh he is wearing mangalsutra bracelet yaar,” one fan wrote. Another commented, “Nick jiju is the best.” Others described him as “a green forest” — a popular South Asian fan expression meaning a safe, trustworthy space — adding, “The way he is wearing her mangalsutra as a bracelet.” The phrase jiju, an affectionate Hindi term for a sister’s husband or a respected male in-law figure, reflects just how thoroughly Jonas has been adopted into the South Asian fan community’s affections.
He wore the bracelet again later that evening on the red carpet at the TCL Chinese Theatre, where the couple posed together for photographs. Chopra Jonas was dressed in a costume piece by the film’s designer Antoinette Messam, while Jonas opted for an earthy palette — a burnt sienna shirt with coordinating trousers and a checkered wool blazer in sandy brown.
A Promotional Strategy Built on Authenticity
The cocktail video is part of a broader, more personal promotional approach that Chopra Jonas and her team have taken with The Bluff. Rather than leaning entirely on studio-produced marketing materials, the campaign has incorporated intimate, fan-friendly content that invites audiences into the couple’s world. This reflects a wider industry trend for streaming platform releases: talent is increasingly expected to bring their personal brand — and personal lives — into the promotional ecosystem.
Jonas, for his part, has been vocal in his support. He took to Instagram to share a carousel of moments from the Los Angeles premiere, celebrating not just the film but Chopra’s dual role as its star and producer.
About The Bluff
The Bluff tells the tale of Ercell “Bloody Mary” Bodden, played by Priyanka Chopra Jonas — a woman who thought she had escaped her violent past as a pirate, finding peace in the Cayman Islands with her family. But when her notorious former captain, Connor, played by Karl Urban, arrives seeking revenge, Ercell is thrust back into a deadly game of secrets and survival. The cast also includes Ismael Cruz Córdova, Safia Oakley-Green, and Temuera Morrison. The film is directed by Frank E. Flowers, co-written with Joe Ballarini, and is produced by Anthony and Joe Russo.
The Bluff premieres globally on Prime Video on February 25, 2026.
