Noida-based PrepInsta assists students with complete placement preparation, skill development, and learning to code for interviews.
PrepInsta Prime, like Netflix for entertainment, provides students with ongoing learning and upskilling.”
Former Google employee Atulya Kaushik discovered a wide gap between academics and industry in India while working at Instamojo in 2016.
He believed that learning digital skills was essential for students to be able to obtain relevant employment, so he began creating a blog about job placement preparation. His blog had 100 lakh views per month in roughly a year.
Atulya received a job offer from Flipkart, but he declined to pursue his entrepreneurial dreams. He founded PrepInsta in 2017 with his VIT Vellore classmates Aashay Mishra and Manish Agarwal to make the whole placement process simple, accessible, and inclusive for everybody.
According to the creators, the primary goal of the firm is to address the current imbalance in professional prospects in India.
The Noida-based firm assists students with end-to-end placement preparation, talent development, coding learning, and interview preparation.
PrepInsta now has two offices in Noida and Bengaluru.
Atulya worked at Google before moving on to Instamojo, Aashay at Sapient, and Manish at Accenture.
After Atulya’s blog grew popular among students, the trio decided to quit their careers and pursue business. Atulya purchased the domain name PrepInsta.com in September 2018, and the company was formed on October 8, 2018.
The portal began publishing blogs on topics such as C, C++, Python, Java, DSA, Competitive Coding, Placement Papers, Recruitment Process, and so on.
It also had quizzes and paid simulated examinations on a variety of organizations. The firm formally commenced operations following R&D in April 2019 and recruited its first employee.
By the end of 2020, the overall team size had grown to 20, with a revenue of $50,000.
During the pandemic, the startup’s income dropped by half in the first two months of the lockdown.
The startup’s staff is made up of members from the sales, production, marketing, design, and technology departments. It has employed former executives from Flipkart, BYJU, Upgrad, and other companies to train new college recruits.
In 2022, the business will launch a new platform based on the OTT format dubbed PrepInsta Prime.
It provides learning materials and strategies for college students and working professionals, as well as over 150 skill development courses under one subscription.
Additionally, the site provides 150+ company-specific micro-courses for businesses like as Amazon, TCS, Mu Sigma, Capgemini, and others. According to Atulya, “PrepInsta Prime, like Netflix, provides students with continual learning and upskilling opportunities.
Our policy is to make education accessible to everybody and not a luxury,” he continues.
In addition, the firm has a YouTube channel with nearly four lakh subscribers. PrepInsta supports both B2C and B2B business types. Students in B2C can choose a subscription plan ranging between Rs 3,000 and 8,000 for a period of three months to two years.
Under the B2B model, the firm has partnered with over 30 schools and institutions as a training partner, and each college receives a PrepInsta Prime membership.
According to Atulya, Amazon employed around 3,200 PrepInsta Prime students till May 2022, and Microsoft hired over 1,400 students.
“The average salary package for our students has increased to Rs 7.1 lakh per annum, with the top package being Rs 47 lakh per annum.”
PrepInsta Prime has a 95.6 percent placement rate. We also intend to engage with over 100 institutions and colleges in the B2B model over the coming year “He continues.
With a current workforce of 100 individuals, the firm hopes toexpand to 250 by the end of the year.
The market and the road ahead
The bootstrapped firm grew organically in order to obtain the domain from GoDaddy.
According to the corporation, it is also lucrative. According to an IBEF analysis, the Indian edtech sector was valued at $750 million in 2020 and is predicted to increase to $4 billion by 2025, at a CAGR of 39.77 percent.
Udemy, Scaler, and Coding Ninjas, are among the competitors.
Atulya adds,”While most of our rivals just provide you access to one course. We offer a unique OTT format subscription model that allows the user to make educated selections.”
