Veedol, a leading lubricant brand in India, has launched a new campaign ‘Rakhe Saaf, Dil Se’ in India. The campaign focuses on the brand’s promise of trust.
Leading Indian lubricant brand Veedol has a century-old history. The ‘Professional’s choice’, Veedol, owned by Tide Water Oil Co India Ltd., is sold in over 70 countries and is favored among workshop professionals.
Veedol makes high-quality products for two-wheelers, cars, trucks, tractors, and the latest electric vehicles, as well as industrial lubricants.
The new Indian marketing campaign “Rakhe Saaf, Dil Se” delivers a gripping story through four cinematic storylines for the four automobile sectors connected together by Veedol’s guarantee of trust.
The ad, created by Lowe Lintas Kolkata, is based on the idea that a clean heart represents honesty, openness, and trust, which define Veedol.
Tide Water Oil Managing Director Arijit Basu states, “We feel the time is right to reinforce Veedol’s standing as one of India’s most respected automotive and industrial lubricant brands for consumers and mechanics.” This campaign achieves this well and incorporates our international status into the plot. This campaign should reinforce our brand as we increase Veedol.”
Sagar Kapoor, Lowe Lintas’ Chief Creative Officer, says, “The new campaign reinforces the brand’s commitment to providing high-quality engine oils for all segments of vehicles, including car, bike, tractor, and truck.” Veedol’s products are great for long-lasting engines and easy travel because they clean engines from the inside.
EssenceMediacom – South Asia CEO Navin Khemka was excited by the cooperation, saying, “Veedol’s tradition and dedication to excellence set it apart in the lubricant industry. EssenceMediacom looks forward to continue our engagement with Veedol, enhancing their brand message, and strengthening their position as India’s most prominent lubricant brand.
Conclusion
Veedol, an Indian lubrication brand, is popular among workshop professionals worldwide. Tide Water Oil Co India Ltd. owns the ‘Professional’s choice’ brand, which sells in over 70 countries. High-quality Veedol products are available for two-wheelers, cars, lorries, tractors, and electric vehicles. The brand’s latest campaign, ‘Rakhe Saaf, Dil Se’, delivers a gripping story through four film storylines for four vehicle segments. Lowe Lintas Kolkata’s ad is based on the idea that a clean heart represents honesty, openness, and trust, which Veedol cherishes. Arijit Basu, Tide Water Oil’s Managing Director, feels the campaign will boost Veedol’s reputation as India’s top automotive and industrial lubricant brand among consumers and mechanics. Sagar Kapoor, Lowe Lintas’ Chief Creative Officer, agrees that Veedol’s commitment to high-quality engine oils for all vehicle categories is ideal for people wanting a long-lasting engine and a smooth ride.
