Times have changed and so is branding and marketing. People connect and resonate more with social media influencers than Bollywood celebrities. Recognising this emerging trend & contribution of digital creatives who leverage their platforms to inspire, entertain, and lead mass audiences, notable digital portal and press release broadcaster, Times Applaud Pvt Ltd hosted ‘The Trends Award 2024’.
The innovative event was held in the financial and entertainment Capital of India -Mumbai on 19th October at Ginger Hotel. The award show brought together an exciting lineup of social media influencers, dignitaries, and industry leaders in a vibrant celebration of innovation and excellence in the landscape of social media and its impact on contemporary storytelling.
The event was a grand affair that witnessed the presence of esteemed guests and dignitaries including Guest of Honour -veteran actor Ranjeet, who is well-known for his iconic negative roles in Bollywood. His presence adds a touch of nostalgia and prestige to the awards ceremony. Founders-Directors Mr Tausif Patel and Mr Sunil Pandey, CEOs Mr Nitin Gohil of Times Applaud Pvt Ltd welcomed and the chief guest and sponsor- Dr Basant Goel, CEO of Goel Medicos, & a world-renowned philanthropist on the podium with ceremonial lamp lighting and felicitation.
In the presence of the vibrant lineup of social media stars, the Chief Guest & legendary actor, shared his thoughts on these Awards and social media influencers` rage. Ranjeet Ji remarked, “Earlier the audience used to get influenced by the film fraternity alone but now there is a shift in the society’s thought process. The growing influence of social media in shaping contemporary narratives and connecting people worldwide is enormous.”
A total of 35 winners were announced in a diverse mix of trailblazers for their unique voices and their ability to impact the world. Almost all award winners radiated excitement as they accepted their accolades, emphasising how invaluable these recognitions are to their journeys.
One such inspiring and winning couple were travelling influencers from Mumbai – Vaishali Shah & Mihir Shah who have made a name for themselves by documenting their adventures across the globe. Their love of experimenting and discovering things around them, combined with stunning photography, has captivated audiences and established them as trusted voices in travel.
