In the dynamic realm of startups and entrepreneurship, Saurav Bhaik stands out as an unconventional visionary. At the age of 23, he dared to take a different path, opting for entrepreneurship over the traditional route of pursuing lucrative job opportunities typically coveted by graduates of the Indian Institutes of Technology (IIT), India’s premier technical university, whose alumni include the CEOs of tech giants like Google, McKinsey, and Sun Microsystems. In 2013, he laid the foundation for Tagbin, a pioneering venture with an audacious mission: to transform visionary ideas into tangible realities through cutting-edge technology.
Saurav’s journey is a testament to his unwavering determination and unrelenting pursuit of creativity. Tagbin, a knowledge-driven tech-experiential company, has not only evolved into a one-of-a-kind entity but also serves as a symbol of his commitment to innovation and the convergence of technology and culture. With a deep appreciation for India’s heritage, Saurav has fortified his enterprise, creating immersive experiences that spotlight the nation’s culture on a global stage and enhance its soft power.
Crafting Experiences through Tagbin
Tagbin’s story traces back to Saurav’s fervor for pioneering, building, and creating high-impact projects. Rooted in his belief that technology could rekindle India’s rich heritage and culture, he set out to bridge the gap between India’s storied past and its promising future. Thus, Tagbin, one of India’s leading experiential tech firms, was born. Saurav’s approach at work underscores his commitment to sustainability, innovation, and the fusion of right-brain creativity with left-brain logic.
In the realm of crafting immersive experiences, Tagbin distinguishes itself by employing a unique blend of analytical and creative methodologies. The company leverages advanced neuroscience mapping to unveil the underlying motivations of human behavior and channels this data into its creative process. This strategy not only results in visually captivating experiences but also aligns seamlessly with clients’ objectives.
Under the stewardship of Saurav Bhaik, Tagbin has embarked on various projects that bring India’s history to life in a digital and immersive fashion. From creating interactive museums that showcase India’s rich heritage to developing immersive experiences for educational purposes, Saurav has explored diverse avenues to offer the best to his audience. By harnessing emerging technologies such as Virtual Reality, Augmented Reality, Artificial Intelligence, and Machine Learning, he has elevated the essence of the projects he aims to deliver.
In 2013, Tagbin made history by developing the world’s first VR cricket game at a time when virtual reality technology was still in its infancy. Since then, the company’s portfolio has expanded to encompass notable projects, including the Pradhanmantri Sangrahalaya, inaugurated by Prime Minister Narendra Modi in 2022, and the Har Ghar Tiranga digital campaign that encouraged people to hoist the Tricolor at their homes to celebrate India’s 75th year of independence. Notably, Tagbin also achieved the distinction of creating the world’s largest outdoor hologram, projecting a statue of Netaji Subhas Chandra Bose at India Gate in honor of his 125th birth anniversary.
Yet, Saurav’s entrepreneurial spirit knows no bounds. In addition to excelling in experiential technology, he has ventured into uncharted territory, including the development of multifaceted applications, training centers, and safari parks, ensuring that technology and innovation remain at the core of his pursuits. His endeavors have set benchmarks for aspiring entrepreneurs and, in the process, have placed India on the global map as a leader in technology-driven experiences.
Balancing Life’s Pillars
According to Saurav, success in life hinges on striking a balance among four essential pillars: work, family, friends, and health. He diligently manages his responsibilities, ensuring that both his personal and professional lives are effectively governed. Despite the challenges of juggling numerous commitments, he prioritizes personal obligations and cherishes time spent with loved ones.
Saurav is deeply engaged in global politics, remaining informed about international developments such as the Black Lives Matter movement, Iran’s political challenges, and Finland’s efforts to join NATO. He firmly believes that comprehending global reforms and political shifts is vital for individuals aiming to be at the forefront of societal change. Saurav is also an avid traveler, frequently exploring unfamiliar destinations to fuel his creativity. Immerse in the histories, traditions, and cultures of these locales, he enriches his perspective and draws inspiration for his work.
In conclusion, Saurav Bhaik is not merely a serial entrepreneur; he is a visionary leader who comprehends the potential of bridging technology and culture. His journey from an IIT graduate to a trailblazer in the world of startups is an inspiration to those aspiring to make a positive impact on their nation’s cultural and technological landscape. Saurav’s work underscores the fact that success is not solely measured by quantitative metrics but by the transformative experiences one can create. With Tagbin, he is reshaping India’s narrative, making it accessible, engaging, and enjoyable for all.
