Global streaming giant Netflix has disclosed its plan to combat password sharing in India. Netflix accounts should only be used within a single home, according to emails the firm has begun sending to its consumers in the nation. This action aims to uphold the policy and urge users to follow individual account usage guidelines inside their own homes.
The business announced that it has begun emailing Indian consumers who use Netflix outside of their homes. Everyone who lives in the same home may access Netflix wherever they are, whether they are at home, on the go, or on vacation, and can take use of new features like Trasfer Profile, Manage Access, and other devices, according to Netflix.
“We believe that our customers have a wide range of entertainment options. It is the reason we continue to actively add a wide range of new movies and Network programmes, so no matter what your taste, temperament, or language, or who you are viewing with, there is always something satisfying to watch on Netflix,” it stated.
Netflix placed these restrictions on password sharing earlier this month in more than 100 countries, including well-known business hubs like the US, England, France, Germany, Australia, Singapore, Mexico, and Brazil.
Additionally, it gave its paying customers the choice of adding a second person from outside their family for an extra monthly price (which is available in the US and a few other countries). In the US, this charge is fixed at $8 (660 rupees). People are given the option to change a person’s profile, giving them the ability to maintain track of their watching history and personalised suggestions while ensuring a consistent experience.
These steps come as Netflix continues to experiment with various protocols and tactics to combat the widespread act of account sharing, which is estimated to affect more than 100 million families globally.
