The backlash surrounding India’s Got Latent has started to impact India’s influencer economy, with brands becoming increasingly cautious about their associations. The controversy, which erupted after podcaster Ranveer Allahbadia made crass jokes on the show, has led to a ripple effect, affecting influencers and their brand collaborations.
One of the latest casualties of this fallout is travel and lifestyle vlogger Shenaz Treasurywala, who revealed that she lost a significant brand deal due to the ongoing controversy. Speaking to a finance portal, Treasurywala shared that she was in discussions to collaborate with a marathon platform, which had even offered her equity in the project. However, following the public outrage surrounding Ranveer Allahbadia comments, the brand decided to drop her from the deal.
“They called me and said they can’t afford to have celebrities or influencers on board right now, citing what happened with Allahbadia,” she explained, adding that the situation has left her deeply disappointed. She noted that brands are now treading carefully, fearing potential backlash if an associated influencer says something controversial.
With over 1.2 million followers on Instagram and 564,000 subscribers on YouTube, Treasurywala has built a strong digital presence, making the loss of a major partnership a significant blow.
Meanwhile, Ranveer Allahbadia continues to face immense public outrage, with a police investigation underway following his obscene remarks on comedian Samay Raina’s YouTube show, India’s Got Latent. As brands reevaluate their influencer collaborations, the incident has raised concerns about the growing sensitivity surrounding digital content and the long-term impact on India’s thriving influencer marketing industry.
