Sidharth Malhotra starrer Yodha is one of the most awaited movies of the year. The movie also stars two beautiful actresses – Raashii Khanna and Disha Patani and is slated to release on 15 March 2024.
Yodha is based on the story of plane hijack and the rescue operation and it became the first ever movie of Bollywood which had a mid-air trailer launch. The trailer was released in a flight which was flying to Ahmedabad from Mumbai with many mediapersons in it, all of them were provided with tablets with headphones in order to have a great experience.
The lead actors of the movie along with the producers were present on the flight and a press conference was also held in Ahmedabad.
The producer Karan Johar stated, “Steering clear of the conventional approach, we strived to infuse innovative ideas into Yodha’s promotional campaign. Our goal was to bring out the film’s larger-than-life essence through a series of trend-setting events and interactive experiences, and engross the audience in its world even before they set foot in the cinema halls. It was truly a surreal experience to unveil the trailer mid-flight on an aircraft and watch it through the lens of members of the media. The spark in their eyes spoke volumes about the impact it had on them.”
The lead actor Sidharth Malhotra was also quite happy as he stated, “Dharma productions took to the skies once again for a one-of-a-kind, in-flight trailer launch, which really sets the tone for all the thrills and chills the audience can expect while watching the film.”
The directors of the movie are Sagar Ambre and Pushkar Ojha and the trailer has received positive response from the audiences.
Are you excited for the movie?
