SMEBIZZ CEO Jitender Chawla explains the importance of Public Relations on World PR Day 2023

Public relations (PR) is extremely important for the success and growth of businesses in today’s interconnected world. It helps not only organizations, and brands but also individuals build and maintain a positive reputation in the industry they are involved in. Effective PR fosters trust, credibility, and loyalty among stakeholders. It enhances visibility, manages crises, and shapes public perception. By influencing opinions and promoting transparency, PR cultivates customer loyalty, lasting relationships, driving success and growth.

On July 16, this year, millions of people engaged in the field of PR  across the world will celebrate World PR Day. The theme of this day this year is Harnessing the Power of Public Relations. This global event aims to highlight the extensive reach and potential of PR in shaping industries, governments, and brands.

World PR Day is dedicated to enlightening the world about the importance of PR and building a unified global agenda towards better understanding and utilization of this field. By participating in this event, SMEs, MSMEs, and PR professionals will gain valuable insights and contribute to the growth of the PR industry.

The event offers a unique platform for professionals to engage in insightful conversations, exchange ideas, and share best practices that can elevate the effectiveness and reputation of the PR industry. Professionals, thought leaders, experts, and undergraduates from around the world will commemorate World PR Day on July 16, joining together in recognizing and celebrating the field of public relations and communications.

Delhi-based SMEBIZZ is a leading provider of complete digital  advertising, and PR MEDIA services. The company’s vision is to help the businesses of its clients succeed, flourish, and prosper. As World PR Day is round the corner, CEO of SMEBIZZ, Jitender Chawla, explained the importance of Public Relations in the success and growth of businesses in today’s world. Mr. Chawla emphasized the crucial role of Public Relation in building relationships, achieving business objectives, and preventing crises.

Speaking on the importance of PR, Mr. Jitender Chawla said, “Public Relation shapes public opinion and creates a world where communication is intentional, credible, positive, powerful, and has a developmental influence.”

Public Relations programs play a vital role in presenting all aspects of a business, including products, culture, and community connections, consistently to the target audience. PR campaigns are multi-faceted, utilizing various media outlets to reach consumers, potential investors, employees, and community leaders. The credibility and objectivity associated with PR placements create a sense of trust and authenticity that traditional advertisements may lack. The reach of a successful PR campaign is extensive, leveraging traditional print, radio, and television outlets as well as a wide array of other tools. PR managers are constantly adapting to the evolving media landscape to effectively convey messages and create meaningful connections with audiences.

World PR Day 2023 will showcase a global agenda designed to explore the noble aspects of the profession, address misconceptions, and motivate PR practitioners to fulfill their duty of facilitating responsible communication, advancing organizational goals, and making positive contributions to society and the environment.

During the event, engaging conversations delved into the depths of public relations, exploring its applications and emphasizing the alignment of organizational values with social and environmental causes. Authenticity and transparency were highlighted as essential elements for successful PR campaigns.

As World PR Day 2023 comes to a close, the global PR community looks forward to another year of growth, collaboration, and harnessing the power of public relations to shape a better future for industries, governments, and brands worldwide.

The World PR Day 2023 event will be graced by notable personalities such as Mr. Patrick Odhiambo, Diplomat at the Kenya High Commission; Mr. Randrianarivony, Counsellor at the Embassy of the Republic of Madagascar; Mr. Gaurav Gupta, Charter President of LIONS CLUB DELHI VEG. and Founder & President of GTTCI; Richa Vashisth, Member of the Railway Advisory Committee, Government of India; Basem F. Hellis, Counsellor at the Embassy of the State of Palestine, India; and Prof. Dr. K. S. Rana, Vice-Chancellor of Mewar University and Adviser to the Ministry of Environment. The event also saw the participation of Randhir Singh, coach of Indian star cricketers Yuzvendra Chahal and Pawan Negi; Vijay Vats, Ranji Trophy, Vijay Hazare Trophy & IPL player; Mr. Pawan Sachdeva from The Wedding Premier; and Shiva and Hui from Canada.