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How did Sophia Amoruso build Rs 1,800cr brand after having miserable childhood

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Here’s the amazing story of a highly successful business woman who had a miserable childhood. Sophia Amoruso is one of America’s richest self-made women.

Success comes to those who work hard for it, instead of those who sit and wait for it. Being good at something does not always ensure success. The story of Sophia Amoruso shows that only perseverance in the face of setbacks does will make you successful.

Sophia’s path is remarkable, beginning with odd jobs at the age of nine to becoming one of America’s richest self-made women. Her company, Nasty Gal, was regarded as one of the fastest growing in the industry.

Sophia, who was born in 1984 in San Diego, California, had a difficult upbringing. After being diagnosed with depression and Attention Deficit Hyperactivity Disorder, she was forced to drop out of school. When both her mother and father lost their jobs, Sophia was forced to care for herself even before she could put her braces on. She began her own lemonade stand when she was nine years old. Sophia had worked at ten different occupations by the time she was 22.

Sophia lived a wandering life as a child, travelling on the west coast, dumpster diving, and stealing. She was discovered stealing in 2003 and was fined, so she stopped living such a lifestyle. She relocated to San Francisco and enrolled in a small college. During this period, she started an eBay store. She titled it Nasty Gal Vintage after Betty Davis, a funk artist and style icon, and her 1975 album of the same name.

Sophia raided charity shops for apparel, which she would then resell at a higher price. She would style, photograph, caption, and mail the products entirely on her own, utilising the skills she had learned in photography classes. Nasty Gal quickly developed its own brand identity, which included vintage clothing for cool and unusual young women. Sophia used MySpace, and then Facebook, to spread the word about her fashion line. She also had an eBay account.

Sophia then opened her own shop. She gathered her staff and established her own retail business in Los Angeles. Sophia was soon approached by investors. $49 million worth of funds were raised in equity for Nasty Gal. In the meantime, her reported net worth of $280 million (Rs 1,801.6 crore) inked her name in Forbes Magazine’s 2012 list of America’s Richest Self-Made Women. Apart from her business, Sophia took the opportunity to debunk myths around female entrepreneurs. 

Her story, which was chronicled in the Netflix web series Girlboss, demonstrates what a strong work ethic can do. Sophia Amoruso, who had a persistence and curiosity that outweighed her concerns. She has shown to the world that one does not have to be flawless to be successful.

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