From Suniel Shetty backing a fitness startup to his daughter Athiya Shetty investing in a lifestyle startup, the startup culture is trending in Bollywood. Let’s look at some of the Bollywood celebrities who have invested in new businesses.
India boasts more than 100 unicorns, making it the world’s third largest startup ecosystem. While venture capitalists, angel investors, businessmen, and high net worth individuals (HNIs) have funded budding firms, Bollywood celebrities have placed bets on the startup environment. Aside from acting, several intelligent superstars in India’s entertainment business have become startup investors.
The most recent addition to the club is Bollywood actor Varun Dhawan, who has invested an unknown sum in cloud kitchen startup Curefoods and also signed a “long-term association” that makes him the brand ambassador of EatFit, Curefoods’ flagship brand. Amitabh Bachchan, Aamir Khan, Salman Khan, Madhuri Dixit, Shilpa Shetty, and many more Bollywood celebs are supporting new businesses.
Let’s have a peek at the new ventures Suniel Shetty and his daughter Athiya Shetty are supporting:
Suniel Shetty backs Aquatein
Suniel Shetty, a Bollywood actor, invested an unknown sum in fitness firm Aquatein in February 2022. He also became Aquatein’s brand ambassador.
Aquatein, a keto-friendly, gluten-free, lactose-free, and 100 percent vegetarian drink created by Ananta Prabhala and Mitisha Mehta and launched in 2019.The Aquatein drink is made of water with extra protein.
The actor expressed interest in the NFT field in 2021, and he joined an NFT marketplace on the polygon network Colexion.
He became an investor and counselor to Colexion.
The food and beverage startup’s goal is to develop evolutionary products that make nutrition intake simple, efficient, and delicious for everyday use. The startup was meticulously designed and tested in a European facility overseen by a team of culinary technologists, according to the startup. Starting at Rs 2,400 a month, the startup provides a monthly protein supply delivered to your home on a weekly basis.
Athiya Shetty invests in Stage 3
Athiya Shetty, a Bollywood actor, spent an unknown sum in New Delhi-based Stage3, a community-powered social commerce platform for fashion and lifestyle, in March. Athiya will serve as Stage3’s creative director.
Sabena Puri founded Stage3 in 2015 as a full-stack social commerce marketplace for fashion where information, social connections, and commerce combine. It provides a curated, discovery-led, hyper-personalized purchasing experience to its digitally native clients, integrating directly with India’s creative economy of over 5 million influencers and content creators.
The startup has over 500,000 social followers and a robust fashion ecosystem of 2000+ celebrities, stylists, designers, and influencers who will drive the future of ecommerce.