Mohit Ahluwalia and Jagjyot Kaur started Raamae in 2019, selling quilts, pouches, handbags, and pillow coverings in 60 categories in India and abroad. They found that Indian-made textiles with block printing were more valuable than foreign market items.
Engineers Mohit Ahluwalia and Jagjyot Kaur wanted the perfect Bali vacation in winter 2017. They returned with new ambitions and fond memories. After returning home, they supported artisanal livelihoods and block printing. After leaving their 10-year corporate occupations, they started Raamae in 2019. They sell quilts, pouches, handbags, and pillow coverings in 60 categories in India and abroad.
While shopping in Bali, they noticed that Indian-made textiles with block printing were more valuable, both financially and in consumer regard. Block printing was not associated with this specialty. Bali demanded them, but India didn’t. They found that foreign market items differed in transparency. They detailed the production process and how the purchase will influence many individuals. Craftspeople earn more. The couple was ignorant of Jaipur’s block printing, despite its proximity.
India Return
During their travels, Bali and India had similar chaotic lifestyles. After returning from their vacation, they wanted to learn more about block printing. They researched textile firms and products. In 2018, they visited Jaipur for a two-day block printing workshop with artisans. Three months later, they exhibited quilts and pillow coverings in Delhi. They liked the product’s colors. They only worked with artists on colors and patterns. Craftsmen employ red, yellow, and green. However, traditional prints had subdued, restricted color. People liked traditional but modern items for their interiors. They updated the look for modern buyers.
They also add that customers avoided cheap synthetic hues since they are harmful to humans and the environment. Rusted iron, indigo, and natural colors like turmeric prevent that. They resigned to launch “Raamae” later in 2019. Quilts, cushion covers, bedsheets, pillowcases, baby apparel, accessories, pouches, purses, and tote bags, some made from scrap fabric, were added to the range.
The business that was started from Rs. 4 lakh now makes 18 lakh rupees per month or Rs. 2.16 crore a year. Most orders come from Rajasthan, Mumbai, Bengaluru, Chennai, Hyderabad, Mysore, Goa, Kerala, Imphal, Assam, and Mizoram. They serve American and UAE consumers. Raamae receives up to 400 orders every month for its diverse items. Mohit and Jagjyot took risks by starting and developing the company.
